Performance Marketing Executive

Cover-More Group helps people travel safely across the globe every day.
We are there at every step of a traveler's journey, to keep them safe and help them out if something goes wrong.
We are committed to providing reliable, fast, flexible and bespoke services for our customers as well as the many well-known brands we partner with, such as travel agencies, airlines, banks and major sporting clubs
In the post-pandemic world, travel insurance is more important than ever.
We are committed to delivering an exceptional service for our customers and we want you to be part of that journey.
So, what's the job?
This role sits in our Cover-More Europe business, which provides insurance solutions across travel, car hire, specialty, and pet sectors in the United Kingdom and Europe.
For more than twenty years, we have been delivering insurance policies through our distribution partnerships and directly to consumers online.
We're part of Zurich Cover-More , one of the world's leading travel insurance and assistance providers with more than 20 million customers, more than 200 partnerships and multi-lingual teams in North America, Europe, Latin America and Asia Pacific.
Our ultimate parent is Zurich Insurance Group , one of the world's leading multi-line insurers.
You'll assist in achieving revenue targets and implementing online growth strategies to improve the business performance across our European markets
You'll continually explore the market opportunity and evolving search technologies and methodologies to create new ways of engaging customers via search, resulting in an ever-improving search ROI
You'll work within the European Marketing team, your objectives will be to improve online sales through the development and implementation of paid search and SEO strategies for our European business
You'll provide performance and budget reporting for the Executive Leadership Team
You'll assist with the management of all paid search, programmatic, offsite retargeting, clickthrough affiliates and SEO efforts across our portfolio of European D2C websites
You'll optimise copy and landing pages for SEM campaigns, perform ongoing keyword research, expansion and optimisation, and research and analyse competitor activity
You'll assist in designing and delivering a 12-month search engine optimisation plan to improve search engine ranking and overall website visibility
And what are we looking for?
You'll be educated to degree level, and have experience in implementing and managing SEM strategies to increase sales generation and website conversion
You'll possess knowledge of Google Analytics, Google Search Console, Google Tag Manager, Google Ads and Microsoft Ads and Looker
You'll have a solid understanding of the digital landscape and online methodologies with a focus on search and optimization
You'll possess strong analytical skills and the ability to translate anecdotal or qualitative data into recommendations to improve sales, user experience and brand awareness
You'll have experience with using SEO tools such as Screaming Frog, SEMRush and Lighthouse
You'll have data modelling and statistical optimisation experience
You'll have a solid understanding of eCommerce and online marketing principles
Italian language skills would be advantageous
So, why choose us?
We value optimism, caring, togetherness, reliability and determination.
We have more than 2900 employees worldwide: we're a global group of digital specialists, actuaries, marketers, doctors, nurses, case managers, claims specialists, finance experts and customer service professionals.
We share a global mission to look after travellers, at every step of their journey.
Job flexibility
.
We understand the importance of making sure that work fits into your life, not the other way around.
Our hybrid work week policy ensures our employees maintain work-life balance with the flexibility of 3 days in the office and 2 days working from home.
Career growth.
We want you to continue to learn, develop and bring your ideas to the table.
We want to hear what you think, and we want you to work with the business - not for the business
Take the time you need, for you and your community.
We encourage you to take the time you need, when you need it.
We offer regular annual and personal leave benefits along with anniversary leave, volunteer leave and a comprehensive paid parental leave scheme.
Diversity and inclusion.
We respect who you are and thoroughly embrace diversity.
So whatever walk of life you wander, just be you and come as you are.
We also offer some fantastic benefits including:
Travel insurance
Health insurance
Life insurance
Income protection
Company subsidised pension
25 days annual leave
Short term incentive plan
Employee reward and recognition scheme
Flexible working opportunities
Competitive family and parental leave programme
Employee assistance program
Volunteering leave
Online learning and training opportunities
Professional membership
Work anniversary leave
Apply today and let's go great places together
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