Assistant Director Of Sales

1 week ago


County Dublin, Ireland The Johnstown Estate Full time

At The Johnstown Estate, we do warm, authentic welcomes particularly well, and constantly strive to deliver a polished service, guest comfort and excellence in everything we do.
Our values of Passion, Customer Focus, Teamwork and Integrity are always forefront in our minds as we passionately care about our guest experience and are committed to being the best in all we do.
We are also committed to training and developing our team members and ensuring their journey with us inspires them each day.
Duties and Responsibilities of the Role:
Assist with the development, and proactively implement the annual MICE sales plan for the hotel
Manage own portfolio of existing and new local and national accounts in MICE market
Soliciting new business in the domestic MICE market from corporates, charities, associations, institutions including national conferences, meetings and events and award ceremonies
Identify and develop new business in the corporate groups segment targeting domestic clients
Participating and supporting hotel Sales teams with customer visits, site inspections and large-scale events
Oversee contract negotiations and ensure all event details meet client expectations and hotel standards
Create Sales forecasts and actively work towards reaching then in line with hotel's budget
Support the Sales team providing guidance and training to achieve departmental goals
Participate in weekly executive meetings to align sales strategies
Monitor market trends and competitor activities to adjust sales strategies accordingly
Work closely with the Revenue Management team to optimize room occupancy and average daily rates
Analyse sales performance and provide insights into revenue forecasting and budget planning
Utilize CRM systems to maintain accurate records of sales activities and client information.
Work closely with the various departments within the hotel to ensure seamless guest experience
Represent the brand while attending networking & industry events to build strong connections with potential clients
Attend training courses/seminars as required
Maintain strict confidentiality in line with the company General Data Protection Regulation Policy and Confidentiality Agreement
Key Skills and Competencies:
Sales & Negotiation: Strong ability to drive sales strategies, negotiate contracts, and close high-value deals.
Leadership and Team Management: Proficient in leading and motivating sales teams to achieve targets and deliver exceptional results.
Customer Relationship Management: Skilled in building and maintaining long-term relationships with key clients and stakeholders.
Revenue Management: Ability to analyse market trends and competitor data to optimize pricing and maximize revenue.
Communication and Presentation: Excellent verbal and written communication skills, capable of delivering compelling presentations and reports
Requirements for the role:
Proven experience in a high-paced sales environment, ideally within hospitality.
At least 2 years proactive hotel sales experience, hotel proactive MICE Sales experience is preferred
Highly motivated, energetic, and ready to go the extra mile.
A strong track record of driving revenue and achieving targets
Excellent verbal and written communication skills and an ability to meet deadlines
Have the ability to articulate and present ideas effectively.
Strong negotiation, analytical and problem-solving skills.
Ability to work collaboratively with cross-functional teams.
Ability to adapt to changing market conditions and business priorities.
Highly motivated, energetic, and ready to go the extra mile.
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