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Performance Marketing Manager
2 months ago
Join Novibet as Performance Marketing Manager and Drive Global Growth
Are you ready to take on a key role in a dynamic, fast-growing company? If you have a passion for Online Gaming and thrive in a fast-paced environment, this could be the right opportunity for you.
Who We Are
Founded in 2010, Novibet is a leading GameTech company with a strong international presence. We operate in diverse markets, including Greece, Cyprus, Ireland, Canada, Brazil, Mexico, Chile, Ecuador, Finland, Italy, and New Zealand. With offices in Greece, Malta and Brazil, our mission is to deliver unparalleled sports betting and online gaming experiences to our rapidly expanding customer base.
Why Novibet
At Novibet, we are proud to be certified as a Great Place to Work, consecutively since 2021, reflecting our commitment to developing a positive, inclusive, and supportive work environment. Join us, and you will be part of a team of over 1,000 people worldwide that values collaboration, innovation, and personal growth.
What you will work on
- Responsible for day-to-day management, performance, and analysis of all acquisition-focused marketing channels.
- Marketing campaign management: Generate ideas, strategy, implement, and refine full funnel campaigns for all digital marketing channels (New & existing customers) across Sportsbook & Casino.
- Oversight of the execution and optimization of Search Marketing campaigns using ongoing testing and refinement of bid strategies, ad copy, and extensions for Ireland.
- Develop, execute, and optimize all performance display & paid social campaigns.
- Oversee the development and execution of promotions and incentives for all digital acquisitions.
- Collaborate closely with key stakeholders in the business, including Brand Marketing, Creative, CRM. Gaming and sportsbook, to execute the digital campaigns.
- Supervise a digital marketing calendar, forecasting, and budgets in line with marketing plans.
- Explore, research, and experiment with new and emerging digital channels.
- Execute and assess tests aimed at optimising conversion funnels.
- Liaise with the Country manager on budgeting & forecasting for marketing activities. Present digital media plans to the relevant key stakeholders.
- Weekly and monthly performance updates, what did & did not work and recommendations going forward.
What you bring
- Marketing Degree, bachelor’s or higher, or similar/equivalent business degree.
- Minimum of 3 years’ experience in performance marketing, preferably within the Gaming industry.
- Extensive experience across all performance marketing platforms,
- CPA & ROAS experience and results.
- Budget Management
- In-depth understanding of digital tracking, measurement, and reporting tools. Proficient in reporting and forecasting.
- Strong commercial acumen, highly performance and results driven.
- Energetic, enthusiastic, and adaptable in a fast-moving environment
What we offer
We truly value our people at Novibet Within our vibrant, dynamic, and fast-paced environment, we encourage everyone to reach their full potential while enjoying every step of the journey. Here’s how we make that happen:
- Competitive Compensation: Attractive salary and bonus scheme
- Top-Notch Equipment: All the tools you need for your role
- Career Growth: Focused career development, performance management, and training opportunities
- Inclusive Environment: A welcoming, international, and multicultural team
- Engaging Activities: Exciting events, sports, and team-building activities
At Novibet we value diversity and are committed to an inclusive and equitable workplace. All decisions regarding recruitment, hiring, promotion, compensation, employee training and development, and all other terms and conditions of employment, are made without regard to race, religious beliefs, color, gender identity, sexual orientation, marital status, disability or chronic disease, age, ancestry or place of origin.
