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Digital Marketing Manager
7 months ago
What you’ll do as Digital Marketing Manager:
Devise and lead the Digital Strategy across consumer and business divisions. Develop greater knowledge of digital consumption and engagement of the target audience. Manage multiple key customer-facing platforms within the digital portfolio such as websites, customer apps, and an eCommerce store. Keep up to date with new technologies within the industry to keep the company to the forefront of the market. Monitor website and application performance using relevant tools to assist with technical departments. Plan digital media campaigns and oversee all PPC, SEO, display and digital PR. Report on progress and updates. Review and optimise the end-to-end customer journeys, utilising cross team collaboration, A/B testing, surveys and focus groups to inform key decisions. Work closely with key members of the marketing team to ensure the most accurate data is collated and used effectively to attain team objectives. Create and manage KPI’s for the digital marketing area. Liaise closely with key agencies and other departments in the business to define business objectives and requirements and roll out development changes. Involvement in strategic projects across the business as needed.
What we are looking for in a Digital Marketing Manager:
A minimum of a third level qualification in Marketing or a similar field. At least 5 years Digital Marketing experience in a competitive industry. Previous experience of creating and implementing KPI’s and metrics and analysing results. Excellent interpersonal, communication and influencing skills. Previous experience of managing a budget and managing a minimum of 1 direct report. Managing a small team.