Director of Marketing and Communications

4 months ago

Dublin, Ireland Anantara Full time

Job Description

Responsible for the strategy development and execution of the Marketing and PR plan to increase brand awareness, build long lasting partnerships fitting for the Anantara brand, address hotel business needs and achieve revenue targets - in coordination with all key stakeholders (GM, PR, Brand Marketing). Responsible for identifying, developing and maximising opportunities to drive revenue via internal and external channels. Manage relationships with relevant agencies (creative, PR, social media), ensuring KPIs are met, and all contractual agreements are fulfilled. Teamwork, maintaining a high level of communication with management and with peers, inside the hotel and with the Central Service team. Responsible for and safeguarding the Anantara image within the Hotel in all its areas (F&B, Spa, Rooms etc.) – this includes the client or guests ‘journey.’ Adhering to the established Brand Guidelines and standards and the philosophy of Anantara properties. Manage the Hotel's official website and OTA content in all its areas in liaison with the key stakeholders, ensuring all information is correct and to brand standard. Search for long term partnerships in line with the Anantara essence, to enhance our brand awareness in the luxury segment. Trigger Hotel's advertising agreements: content, deadlines, performance, etc. based on internal standards. It will also consider expanding these agreements according to budget, strategy and demand needs. Create briefs for photography/video content and graphic design. Manage content shoots for the Hotel and F&B outlets in collaboration with the Business Unit brand team, and assist with regional campaigns. Work closely with internal stakeholders and the Business Unit on creative concepts across Hotel, F&B and MICE. Support the Sales team with relevant collateral and assist in the growth of MICE. Assist with regional campaigns (Digital, Brand, CRM) in collaboration with the Brand team. Develop a continued understanding of competitors both locally and internationally. Staying up to date with travel and F&B trends and news. Ensure a seamless guest experience through internal communication of all marketing and PR initiatives. Responsible for the preparation and / or supervision of written press releases that are sent on behalf of the Hotel in accordance with the established plan and always with prior approval of the area PR Director. Establish a positive brand awareness for the hotel with key media/influencer by integrating property-specific and brand messaging in a compelling and valuable way. Responsible for creating, maintaining, and keeping an adequate database of media of different origin: local / national / international and from different areas: corporate, lifestyle, travel, gastronomy, wellness, beauty, fashion, etc. Prepare, coordinate, attend and monitor national and international press visits for the property. Monitor all social media channels in which the Hotel is present and ensure respective calendars are factually correct, visually inspiring and to the highest standard. Stay on top of trends in the PR and Social Media space

Qualifications

The ideal candidate will currently be in a Senior Marketing Manager role looking to take their next step.

5+ years’ experience in this field and hotel or related industry experience preferred but not essential.

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