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Growth Manager
6 months ago
Reporting to the Head of Growth, the Paddy Power Gaming Growth Manager will be the subject matter expert for cross-sell, while being the principle point of contact for the Paddy Power Commercial functions on all related topics.
Working with the Paddy Power Gaming Commercial team to develop an efficient cross-sell strategy, you will be responsible for the delivery of that strategy, with a predominant focus on i) the acquisition and ongoing performance management of Sports customers to Gaming and ii) promoting intra-Gaming activity amongst customers.
Key Responsibilities:
Responsible for the development and delivery of an outstanding cross-sell marketing strategy for all Paddy Power Gaming products.
Solving for sophisticated cross-sell problems, bringing structure, quantitative and qualitative analysis techniques; acting and taking decisions autonomously.
Builds and establishes relationships with key stakeholders across the business to ensure cross-sell is a key consideration for business growth where necessary.
Responsible for achieving agreed cross-sell targets in line with overall Gaming P&L commercial targets and Sportsbook growth.
Responsible for the driving growth within the Gaming eco-system, improving multi-product play and lifetime value of Gaming customers.
Knows and understands customer performance along with market/competitor trends to ensure we maintain a high-quality cross-sell experience that excels against competitors.
Optimises cross-sell activity performance through performance reporting, operations, product and marketing.
Understands the customer proposition and the Paddy Power Brand strategy to ensure we are delivering a consistent and outstanding customer experience across all touch points.
Works with Flutter UKI wider analytical teams (e.g. Commercial Insight and Analytics, Marketing Science and Insights) to understand the performance of the cross-sell business.
Developing and managing direct report(s).
Behavioural Competencies:
Customer Focus – Thinks about customers 24/7, and puts them at the heart of all that we do
Business Insights – Has a nose for business, uses insights to impact commercial drivers. Is driven.
Data Driven – Has an ability to use data and is curious to find insights in large data sets.
Drives Results – A record of persistence, resourcefulness and success.
Collaborates – An absolute teammate.
Decision Quality – Makes quality, long and short-term decisions considering various inputs.
Strategic Attitude – takes a long-term view and anticipates future trends and implications.
Capabilities, qualifications & experience required :
Creative thinking in developing a rolling calendar of campaigns targeting a variety of customer segments and preferences. Experienced in marketing at a micro level (very personalised, targeted marketing campaigns).
Project, process and time management skills enabling campaigns are consistently delivered on time and to spec despite various disparate partners and workstreams.
Strong reporting and data analysis skills to identify key insights, value creation opportunities and process or performance improvements, which are all subsequently deployed back into the campaign planning process.
Strong report writing and presentation skills with excellent knowledge of presentation tools
Demonstrable knowledge of and curiosity about the real money gaming landscape of suppliers & competitors.
Ability to build successful relationships and positively influence people – including direct reports, peers and partners.
Experience working in an e-commerce, ideally in a B2C Marketing role
Third level degree in a related field.
What’s on offer.
·£/€1,000 learning fund
·Twice-yearly bonus (with part of it guaranteed)
·Unlimited Holiday
·Pension contribution scheme
·Private healthcare
·Hybrid Working – (Dublin 2 days in office)
·Access to thousands of Udemy courses
·Invest via the Company Sharesave Scheme
·16 Hours paid volunteering each year.
About PaddyPower
Work that makes play jealous
Paddy Power has been breaking and re-writing the rules since 1988, from on-track bookmakers to cheeky upstart mischief-makers, to part of the largest betting and gaming technology company in the world.
Although we’ve grown to the betting behemoth we are today, we’ve not forgotten our roots. We continue to offer great value and entertainment to our customers and keep them at the heart of what we do.
Our culture of hard work, boldness and an innovative spirit got us to where we are and we take our work seriously, but not ourselves We win by having the best people working well together. Don’t pigeon-hole us either – our company is a mix of sports nuts, gaming innovators, tech geniuses, perceptive people-people, inspiring leaders… and a very busy legal team.
We’ve got a growing squad of specialists, and we make the work fun. Sound good? Maybe there’s a spot on the team for you
Plus, PaddyPower is part of the Flutter UK & Ireland family – a collection of big-hitting entertainment brands such as Betfair, Sky Betting & Gaming and Tombola.
We’re working to be an inclusive employer, and we encourage people from all backgrounds, ways of thinking and working to apply. Everyone brings different perspectives and experiences; you don't have to meet all the requirements listed to apply for this role.
If you need any adjustments to make this role work for you let us know, and we’ll see how we can accommodate them.
