Digital Marketing Manager

6 months ago

Dublin, Ireland Cardinal Health Full time

Responsibilities:

Contribute and influence the innovation roadmap for digital channel technologies, functionality, and platforms that deliver against the overall business objectives and strategies Work with Corporate Communication and Product Marketing teams to provide recommendations for best-practice digital strategy. Manage the day-to-day support and execution of digital marketing campaigns including project management, build, QA, deployment, measurement/reporting Provide subject-matter expertise on paid marketing strategies that will meet business objectives Lead the targeting and audience segmentation for digital campaigns across a variety of programs and initiatives Leverage automation to improve processes and productivity, and make recommendations to support and scale Develop and execute A/B testing in paid campaigns and brand studies to refine messaging and drive brand lift Leverage data to analyze results, establish benchmarks, identify trends, report and execute on key findings in a way that informs decisions and improves the customer experience Analyze campaign results and provide actionable recommendations for improved performance Proactively work to maintain SEO fundamentals – XML sitemaps, robots.txt files, meta descriptions & title tags, etc. Conduct ongoing content, keyword, and URL audits to improve user and search engine relevancy of key pages

Qualifications & Experience

University or college degree with at least 5-7 years of digital marketing experience in campaign management, email marketing, analysis & reporting, project management, social media & eCommerce preferred Experience in B2B digital marketing preferred Experience with implementation of Salesforce, Pardot, Sales Enablement tools Ability to set forecasted goals and to develop business strategy that achieves those goals Proven experience managing search engine marketing and social marketing budgets and campaigns Working knowledge of SEO best practices Understanding of HTML, CSS and code structure including XML sitemap submissions, internal linking and keyword generation Analytically driven, including experience with Google Analytics Strong project management and inter-departmental coordination skills Highly motivated with ability to thrive in a fluid and demanding environment eCommerce experience a plus Ability to flourish with minimal guidance, be proactive, and handle uncertainty Able to develop comprehensive project plans to be shared with leadership and other staff members Thinking and acting entrepreneurially Solid organizational skills including attention to detail and multitasking skills Fluency in English Medical devices industry experience a plus This role is remote, you can be based anywhere in UK, Ireland, France, Belgium, Italy

#LI-Remote

Candidates who are back-to-work, people with disabilities, without a college degree, and Veterans are encouraged to apply.

Cardinal Health supports an inclusive workplace that values diversity of thought, experience and background. We celebrate the power of our differences to create better solutions for our customers by ensuring employees can be their authentic selves each day. Cardinal Health is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, ancestry, age, physical or mental disability, sex, sexual orientation, gender identity/expression, pregnancy, veteran status, marital status, creed, status with regard to public assistance, genetic status or any other status protected by federal, state or local law.

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