CRM Manager

Found in: Talent IE C2 - 2 weeks ago


Dublin, Ireland Thérapie Clinic Full time
  • CRM Manager
  • Hybrid Role
  • Location: Dublin City Centre

At Thérapie Clinic, we are the fastest growing Aesthetic Medical Clinic in Europe. With 75 Clinics across Ireland, Northern Ireland, Great Britain, and New York City and over 200 Doctors on our team we pride ourselves in being the No.1 Medical provider of Aesthetic Medical treatments. It’s an exciting time for us and we are looking for talented people to join our team

We are currently recruiting for a Talented CRM Manager. In this very exciting at Thérapie Clinic Group, reporting to the Director of Performance Marketing. We want people to ‘Do their best work at Thérapie’ and as part of the Marketing Team, you will be integral to creating that environment and culture.

Key Responsibilities

  • Owning the rolling email/push/SMS campaign roadmap and ensuring it’s being followed at all times for all business units and that our plans align to agreed business objectives.
  • Briefing email marketing content and asset requirements to our Creative Design studio team, ensuring on-time delivery, aligning to your campaign roadmap.
  • Writing subject lines and defining subject line AB tests, along with content and copy testing for customer segments.
  • Building out email templates for delivery, setting up control groups and managing the campaign delivery process (across multiple lifecycles)
  • Escalating tech/delivery issues.
  • Becoming a superuser of our new enterprise CRM software.
  • Working in close partnership with your peers in the marketing department, who are SMEs in the areas of Brand, Social Media & Content, and Performance Marketing to ensure TTL marketing campaign requirements are aligned.
  • Ensuring GDPR compliance in everything we execute.
  • Ensuring all of our lifecycle KPIs are supported through the CRM program.
  • Reporting on all campaigns vs. control group.
  • Ensuring a seeding and proofing process for the team to follow, ensuring superb attention to detail in everything you do.
  • Growing our subscriber base, in-line with capacity increases and identifying opportunities for existing customers to become subscribers.
  • Defining the workflow and campaign (automated and scheduled) requirements and implementing these, together with the partner.
  • Writing campaign/audience targeting queries in Twilio Segment and similar tools.
  • Supporting in the definition of typologies and delivery rules and adhering to these.
  • Supporting in the definition of customer data and reporting requirements working alongside the Therapie Tech team to deliver these and ensuring recipient and audience tables meet your outlined requirements.
  • Core KPIs include Customer retention, cross-sell conversion, upsell conversion, win back, channel visit share, deliverability, open rate, click-to-open rate and new subscribers.

Requirements

  • At least 5 years experience in a data-driven, CRM/Email and or Digital Marketing position.
  • Experience creating, delivering and reporting on great email marketing campaigns via Adobe, Hubspot, or similar.
  • Must be comfortable with customer data, recipient/audience tables (or similar) and working in partnership with BI/Tech/Product teams to ensure required customer data is fed into the platform which you will own, on an ongoing basis.
  • Excellent communication and prioritization skills are a must, along with superb attention to detail.
  • Experience dealing with C-Level/SLT members and presenting at board level.
  • Ambitious and ready to lead a small team.

Our Values

Empowered to Belong

  • We Instinctively Understand the importance of building trusting relationships and enjoying making that happen.
  • We Understand the importance and the role of the client and patients in our business.
  • We Foster, support, and contribute to a culture of including and being your true self.

Hungry to Disrupt

  • We take personal responsibility to ensure an understanding of the business goals, aligning personal success to team success.
  • We Aim to deliver on the unexpected by putting clients and patients at the heart of everything you do.
  • We never settle for Mediocrity and are passionate about delivering on the small things.

Inspiring Growth

  • We Take Responsibility for personal performance and development in achieving objectives.
  • We reflect and proactively seek feedback on all tasks and experiences to ensure continuous improvement.
  • We Share ideas, opinions, and feedback with fellow colleagues’ management and stakeholders to remain as the industry leader.

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