Marketing Executive

1 month ago

Dublin, Ireland Ryanair Full time

Ryanair are currently recruiting for a Marketing Executive to join Europe's largest airline group.

It's an incredibly exciting time to join Ryanair. Each day, across Europe, we carry over 500,000 passengers, operate over 3600 flights and have millions of interactions across our digital products. By 2034, we plan to scale our business to carry 300m+ passengers a year. This is an exciting opportunity to work with one of Europe’s biggest and best digital platforms in a fast paced and challenging environment. From the cockpit and cabin to our state-of-the-art offices in Dublin, Madrid, and Wroclaw we want bright, talented, and enthusiastic people who are passionate, love a challenge and who like to get stuck in. So, if you are passionate about transforming and defining the future travel experience for our customers, we want to hear from you.

Responsibilities:

  • Support the Marketing & Promotions Manager in the delivery of marketing initiatives which run across Ryanair’s owned media platforms – primarily on-site, Email, Push & Paid media.
  • Be responsible for the planning, delivery and reporting of sales and marketing campaigns to aid in achieving commercial goals such as Acquisition, Retention & Winback.
  • Use data and insights to inform on future campaign ideas and strategies, ensuring continuous optimizations are put in place to drive impact through always-on reporting.
  • Responsible for understanding the Ryanair customer base to ensure only the most relevant promotions, sent through the most effective promotional channel, are delivered at the most appropriate time to customers.
  • Confidently report on what campaigns are delivering for the business, reviewing on a daily and weekly basis.
  • Propose hypotheses for improving engagement and conversion on promotions - then create, launch and report on tests designed to prove their effectiveness, utilising control groups or AB testing.
  • Ability to work collaboratively with cross-functional teams, including marketing, product, brand and insights.
  • Ensure relevant daily, weekly, monthly and quarterly deadlines are met with superb attention to detail.
  • Support in the delivery of the overall Marketing & Distribution team objectives, not just those specific to your channels.
  • Coordinate with the creative team to develop compelling visuals and design elements for marketing campaigns, providing creative briefs that effectively convey the desired message and brand image.

 

Requirements

  • Strong ability to work under pressure and consistently meet deadlines in a fast paced, high-pressure environment
  • Strong understanding/ experience in developing and implementing effective CRM/owned media strategies.
  • Ability to interpret and analyse data to derive actionable insights and measure the effectiveness of marketing campaigns.
  • Strong copy writing and proofing skills.
  • Ability to think creatively and confident in bringing new ideas to the table.
  • Proactive and initiative-taking attitude.
  • A growth mind-set with a passion for making a real difference and getting the job done.
  • Highly organised and an effective communicator.
  • Familiarity with customer segmentation strategies and experience in implementing targeted marketing approaches.
  • Knowledge of A/B testing methodologies and experience in conducting tests to optimise marketing campaigns & strong project management skills.
  • Experience in the airline industry or a similar travel-related field would be an advantage.

 

Benefits

  • Competitive salary
  • Discounted and unlimited travel to over 230 destinations
  • Defined Contribution Pension Scheme
  • Death in Service Benefit – Up to 2 times of annual basic salary
  • 20 Days Annual Leave – Increasing to 22 days after 12 months and 25 days after 3 years of continuous service.
  • Option for up to 5 additional unpaid leave days per year
  • Cycle 2 Work Scheme
  • Unrivalled career progression

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