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Demand Generation Manager

2 months ago

Ireland Scurri Ltd Full time

Demand Generation Manager

Application Deadline: 30 August 2024

Department: Marketing

Employment Type: Permanent - Full Time

Location: Wexford

Description

Scurri optimises the ordering, shipping and delivery processes for a growing list of online retailers and distribution companies. We make it easier for well-known brands to ship goods to their customers around the world.

A growing demand for online shopping means that we have an exceptional opportunity for a Demand Generation Manager to join our expanding team and further propel our growth.

This is a full-time / permanent / hybrid role based out of our stunning new Wexford Town HQ.

The successful candidate will manage all demand generation efforts for Scurri to ensure a solid pipeline of new revenue opportunities are delivered to support the achievement of company revenue targets.

Key Responsibilities
  • Develop and refine Scurri’s data-driven demand generation strategy including full funnel, omnichannel campaign development, and execution for net new customers.
  • Build an end-to-end view of demand generation, ensuring we deliver the right mix of programs throughout the funnel to meet awareness, engagement, pipeline, revenue, and expansion goals.
  • Use data-driven insights to optimize campaigns and channel mix and measure performance to meet pipeline, revenue, and ROI targets.
  • Work closely with the Sales team to ensure tight alignment on target accounts, lead and pipeline quality, and measurable outcomes.
  • Develop and implement strategies to maximize potential for pipeline growth from events including conferences, roundtables, webinars, and bespoke hosted events.
  • Drive high-value content strategy to support demand generation campaigns including thought leadership, market reports, and video content working with internal and external stakeholders for delivery.
  • Segmented campaigns to communicate value proposition for each Scurri product to key ICP personas.
Skills, Knowledge, and Expertise
  • 5+ years experience in a data-driven marketing acquisition role preferably marketing to SaaS enterprise and mid-market targets.
  • Experience managing a multichannel strategy to drive demand generation activity resulting in pipeline generation.
  • Data-driven with a focus on measurable results. Data fluency, with the capabilities to dive into the metrics.
  • Demonstrated ability to deliver highly engaging and creative campaigns. Knowledge of ABM and successful implementation.
  • Skills in building and segmenting audiences using account and persona-based information to deliver highly relevant and intelligent marketing programs.
  • Proficient in relevant MarTech stacks such as HubSpot, Pardot, Salesforce, GA, Vidyard etc.
Benefits

At Scurri we feel it’s important to hire highly motivated and talented people, make sure they are looked after and to give them the tools and the freedom to get things done. We provide an open and positive work environment while ensuring our employees have the work/life balance they need. Work is not only challenging but exciting and rewarding as well. We encourage employees to grow and develop throughout their career. Additionally, we definitely like to have fun as well. Our main requirement is that you follow our values and focus on the mission. For the 5th year in a row, we are proud to be recognized as a “Great Place to Work”

  • Based in our new ultra-modern Wexford Town offices.
  • Company pension - Matched employer contribution
  • Company Health Scheme - VHI
  • 22 days annual leave - additional days added with years of service rising to 25
  • Annual company day, regular all-company socials
  • Social Club
  • Paid volunteer time
  • Office perks (breakfast / tea & coffee / snacks / lunch and learn sessions/on-site gym etc...)
  • 9.00 - 5.30pm (4pm finish on Fridays)
  • Employee Assistance Program
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