Digital Marketing Specialist

7 days ago

Dublin, Ireland MMC Corporate Full time

Digital Marketing Specialist

What to expect:

We are seeking a highly skilled Growth & Digital Marketing Specialist to join our Digital Activation & Growth Team. In this role you will be responsible for executing and managing marketing campaigns.

You will work closely with the European marketing team to develop and execute campaigns, ensuring that they are executed accurately and efficiently. Ideal candidates will be excellent communicators, with strong organizational skills and a keen eye for details, no matter how small.

What you will be rewarded with:

Our employees enjoy excellent benefits such as:

  • Competitive salary with annual review
  • Up to 12% pension contribution
  • Full healthcare cover
  • Study Support
  • Flexible working/Hybrid model (3 days in the office/2 days at home)
  • Sports & Social clubs/Wellness Programme
  • Paid annual leave and ability to purchase additional leave days
  • Travel ticket/bike to work/dental are optional
  • Subsidised canteen
  • 35 hour working week

Key Responsibilities

  • Develop and execute end to end digital marketing campaigns, including scheduling, content/asset gathering, creative development, database management, approvals, testing, troubleshooting, detailed reporting and overall quality assurance.
  • Maintain a thorough understanding of compliance regulations (e.g., CAN-SPAM, GDPR (General Data Protection Regulation)) and ensure email campaigns adhere to these guidelines.
  • A/B tests various email elements (content, design, CTAs (Call to Action)) to optimize campaign effectiveness and engagement.
  • Provide reports and analysis of email marketing performances to key stakeholders, identifying opportunities for email campaign improvement or improve call to action to help generate business.
  • Develop list segmentation and email personalization recommendations based on data mining and email/website analytics.
  • Conduct regular reviews and QA (Quality Assurance) to ensure flawless execution of email campaigns.
  • Collaborate with cross-functional teams to ensure campaigns are executed on time and within budget.
  • Sit on global marketing user and steering groups to knowledge share and lead the local implementation of innovative ideas, best practices, and platforms.
  • Stay up to date with industry trends and best practices in campaign execution using Microsoft Dynamics 365 Marketing automation platform and web platform Adobe Experience Manager

What you need to have: 

  • Marketing qualification (either degree or post graduate level), or undergraduate with experience in managing digital campaigns.
  • Experience or high learning capability of marketing applications including Dynamics, Marketo, HubSpot, Pardot, Cvent, Adobe Analytics, Wrike, WorkFront, GlobalMeet, QlikSense, PowerBi.
  • Ideally experienced in working in corporate marketing, with sector experience in professional services.
  • Strong project management (AGILE) skills and attention to detail.
  • Proficiency in data analysis and reporting.
  • Ability to work in a fast-paced environment and manage multiple projects simultaneously

What makes you stand out:

  • Project management skills, with the ability to prioritise and manage multiple tasks.
  • A passion for digital marketing and website strategy, with an understanding of B2B user experience
  • An eye for design and creativity with great attention to details
  • Excellent communication and collaboration skills.
  • Team-oriented, enthusiastic, digital savvy and eager to learn
  • MS (MicroSoft) Dynamics, Marketo or Pardot certification is a plus.

About Marsh McLennan

Marsh McLennan (NYSE: MMC) is the worldâs leading professional services firm in the areas of risk, strategy and people. The Companyâs more than 85,000 colleagues advise clients in over 130 countries.  With annual revenue of $23 billion, Marsh McLennan helps clients navigate an increasingly dynamic and complex environment through four market-leading businesses. Marsh provides data-driven risk advisory services and insurance solutions to commercial and consumer clients. Guy Carpenter  develops advanced risk, reinsurance and capital strategies that help clients grow profitably and pursue emerging opportunities. Mercer  delivers advice and technology-driven solutions that help organizations redefine the world of work, reshape retirement and investment outcomes, and unlock health and well being for a changing workforce. Oliver Wyman serves as a critical strategic, economic and brand advisor to private sector and governmental clients. For more information, visit marshmclennan.com, or follow us on LinkedIn and X.

Marsh McLennan is committed to embracing a diverse, inclusive and flexible work environment. We aim to attract and retain the best people and embrace diversity of age background, civil partnership status, disability, ethnic origin, family duties, gender orientation or expression, gender reassignment, marital status, nationality, parental status, personal or social status, political affiliation, race, religion and beliefs, sex/gender, sexual orientation or expression, skin color, or any other characteristic protected by applicable law.

We are an equal opportunities employer. We are committed to providing reasonable adjustments in accordance with applicable law to any candidate with a disability to allow them to fully participate in the recruitment process. If you have a disability that may require reasonable adjustments, please contact us at reasonableaccommodations@mmc.com

#hybrid

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