Partner Marketing Director, EMEA

It all started in sunny San Diego, California in 2004 when a visionary engineer, Fred Luddy, saw the potential to transform how we work. Fast forward to today — ServiceNow stands as a global market leader, bringing innovative AI-enhanced technology to over 8,100 customers, including 85% of the Fortune 500®. Our intelligent cloud-based platform seamlessly connects people, systems, and processes to empower organizations to find smarter, faster, and better ways to work. But this is just the beginning of our journey. Join us as we pursue our purpose to make the world work better for everyone.

ServiceNow is seeking a strategic and dynamic Partner Marketing Director to lead marketing initiatives across the EMEA region. This role is responsible for developing, executing, and optimizing marketing programs with ServiceNow’s partner ecosystem to drive joint pipeline, revenue, and customer success. The ideal candidate is a seasoned marketing professional with deep experience in the B2B enterprise software landscape, channel partner management, and regional marketing.

What you get to do in this role:

Partner Marketing Strategy:

Develop and implement  with Global Partner Marketing a comprehensive partner marketing strategy for the EMEA region that aligns with ServiceNow’s business goals, ensuring it drives partner engagement, joint solutions, and measurable outcomes.

Cross-functional Collaboration:

Work closely with our VP, Marketing Leadership and EMEA SVP Partner Sales to align strategies, objectives and activities Work closely with the global marketing, field marketing, sales, and product teams to ensure alignment on partner programs and initiatives that cater to specific regional needs and market dynamics.

Joint Go-To-Market Campaigns:

Collaborate with strategic partners (including advisories, resellers, integrators, and technology partners) to create and execute joint marketing campaigns and initiatives that generate demand, increase brand awareness and C-level penetration, and accelerate sales.

Enablement & Communication:

Drive and support operational meetings. Including Annual Planning, Global Marketing & Campaign Planning, Quarterly. Business Reviews (QBRs), Board meetings, All Hands meetings, staff meeting and other communication events. Leverage global team to equip partners with marketing resources, enablement tools, and training that empower them to effectively promote ServiceNow’s offerings in the market. Ensure consistent messaging and positioning in all partner-led activities.

Pipeline Development:

Collaborate with Sales and Business Development teams to identify pipeline opportunities and support regional sales initiatives through co-marketing efforts.

Partner Co-Funding Programs:

Manage/Leverage partner marketing budgets, including Market Development Funds (MDF), and ensure effective ROI by tracking and optimizing performance of partner-led campaigns. Support regional partner events and joint sponsorships, including trade shows, webinars, and partner summits, to increase partner and customer engagement.

Metrics & Reporting:

Track KPIs for partner marketing activities, ensuring measurable results in terms of contacts creation, lead generation, opportunity creation, and revenue contribution. Provide regular reporting and insights to leadership on the success of campaigns.

Critical Success Behaviors (How)

• High energy, strong work ethic, disciplined execution skills, strong drive to achieve
• Effective Communications – Gravitas, Understanding of effective communication concepts, tools and techniques; ability to effectively transmit, receive, and accurately interpret ideas, information, and needs through the application of appropriate communication behaviors.
• Flexibility and Adaptability – Knowledge of successful approaches, tools, and techniques for dealing with changes and adapting to a changing environment; ability to adapt as needed.
• Influencing – Knowledge of effective influencing tactics and strategies; ability to impact decisions within and outside own organization.
• Managing Multiple Priorities – Ability to manage multiple concurrent objectives, projects, groups, or activities, making effective judgments as to prioritizing and time allocation.
• Organizational Savvy and Politics – Knowledge of organizational politics and political tactics; ability to effectively navigate formal and informal communication and decision-making channels.
• Problem Solving – Knowledge of approaches, tools, techniques for recognizing, anticipating, and resolving organizational, operational or process problems; ability to apply this knowledge appropriately to diverse situations.

To be successful in this role you have:

• Regional Expertise: Strong understanding of the EMEA market landscape, partner ecosystem, and go-to-market strategies. Experience working in a multi-national, cross-cultural environment.
• Partner Management: Proven experience working with partners with a strong focus on developing and maintaining strategic relationships.
• Marketing Expertise: Strong background in campaign development, digital marketing, event management, and sales enablement.
• Analytical Skills: Demonstrated ability to analyze and measure the effectiveness of partner marketing initiatives and adjust strategies accordingly.
• Communication Skills: Excellent verbal and written communication skills. Ability to present complex information in a clear and concise manner to both internal and external stakeholders Advanced MS PowerPoint, including the ability to take complex data and simplify it for decision making.
• Leadership & Collaboration: Proven leadership capabilities with the ability to influence cross-functional teams, including sales, marketing, and product teams.
• Education: Bachelor’s degree in Marketing, Business, or a related field. A Master’s degree or MBA is a plus.

JV20

Not sure if you meet every qualification? We still encourage you to apply We value inclusivity, welcoming candidates from diverse backgrounds, including non-traditional paths. Unique experiences enrich our team, and the willingness to dream big makes you an exceptional candidate

Work Personas

We approach our distributed world of work with flexibility and trust. Work personas (flexible, remote, or required in office) are categories that are assigned to ServiceNow employees depending on the nature of their work. Learn more here.

Equal Opportunity Employer

ServiceNow is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, sex, sexual orientation, national origin or nationality, ancestry, age, disability, gender identity or expression, marital status, veteran status, or any other category protected by law. In addition, all qualified applicants with arrest or conviction records will be considered for employment in accordance with legal requirements. 

Accommodations

We strive to create an accessible and inclusive experience for all candidates. If you require a reasonable accommodation to complete any part of the application process, or are unable to use this online application and need an alternative method to apply, please contact talent.acquisition@servicenow.com for assistance. 

Export Control Regulations

For positions requiring access to controlled technology subject to export control regulations, including the U.S. Export Administration Regulations (EAR), ServiceNow may be required to obtain export control approval from government authorities for certain individuals. All employment is contingent upon ServiceNow obtaining any export license or other approval that may be required by relevant export control authorities. 

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