Senior Marketing Manager

3 days ago

Dublin, Dublin City, Ireland George Clinical Full time

Join to apply for the Senior Marketing Manager role at George Clinical.

At George Clinical, we are a global, full-service Contract Research Organization (CRO) with a rich heritage in the Asia-Pacific region. We are dedicated to advancing clinical research through scientific expertise and operational excellence, supporting biopharmaceutical, medical device, and diagnostic customers across all trial phases, from registration to post-marketing.

Our therapeutic expertise spans renal, cardiometabolic, and oncology—areas where we make a significant impact on improving global health.

At the heart of our success is our ability to combine global reach with local knowledge. Our on-the-ground teams work closely with local communities, building trust and ensuring diverse, representative patient recruitment. By prioritizing people, we deliver better engagement, more accurate data, and faster results—bringing therapies to patients in need.

About the Role

As the Senior Marketing Manager, you will lead George Clinical's global marketing efforts, driving brand visibility, digital engagement, and lead generation to support our commercial team. This role is critical in developing and implementing a strategic marketing approach tailored to a CRO environment, ensuring alignment with business development objectives and broader company goals.

Reporting to senior leadership, you will collaborate with key stakeholders across business development, operations, and external partners to enhance our presence in the clinical research industry. You will also oversee our digital marketing strategy, website updates, branding initiatives, and lead generation efforts to ensure consistent growth and market influence.

Your Responsibilities
  1. Develop and execute a global marketing strategy to strengthen George Clinical's brand positioning and market influence within the CRO industry.
  2. Lead digital marketing initiatives, including website updates, SEO strategies, social media presence, and digital advertising, ensuring continuous engagement and visibility.
  3. Drive lead generation efforts to support the commercial team, implementing targeted campaigns that attract and nurture prospective clients.
  4. Collaborate closely with business development and commercial teams to create impactful marketing materials, campaigns, and messaging that drive new business opportunities.
  5. Manage and evolve George Clinical's branding strategy, ensuring consistency across all platforms, events, and communication channels.
  6. Oversee content marketing efforts, including blogs, white papers, case studies, and thought leadership content, to position George Clinical as a key industry player.
  7. Analyze market trends, competitor activity, and customer insights to refine marketing strategies and maximize ROI.
  8. Work with external vendors and partners to ensure the effective execution of marketing initiatives.
  9. Establish and track key performance indicators (KPIs) to measure marketing success and adjust strategies accordingly.
About You

To thrive in this role, you will bring a combination of strategic leadership, hands-on digital marketing expertise, and a strong understanding of the CRO industry.

  • Proven experience in a senior marketing role within a CRO or Life Sciences.
  • Strong digital marketing skills, including SEO, PPC, website management, and social media strategies.
  • Experience in lead generation and demand generation to support commercial and business development teams.
  • Proven ability to create and implement branding and market positioning strategies to enhance company reputation.
  • Strong collaboration skills with experience working cross-functionally with business development, commercial teams, and senior leadership.
  • Analytical mindset with experience tracking marketing performance metrics and optimizing campaigns based on data insights.
  • Excellent communication, project management, and stakeholder engagement skills.
  • Ability to work in a fast-paced, global environment and manage multiple priorities effectively.
Why Join Us?

At our core, George Clinical is committed to transforming clinical research by putting people first—both patients and our employees. By joining our team, you'll be part of a global network of passionate professionals working together to deliver better research and outcomes for millions worldwide.

Here's what makes us stand out:

  • Purpose-Driven Work: You'll contribute to clinical trials that genuinely improve lives, with a focus on therapies in renal, cardiometabolic, and oncology.
  • Global Reach, Local Expertise: Our teams connect with local communities, building trust and meaningful engagement for every trial.
  • Collaboration and Innovation: Work in a culture that values diverse perspectives and creative solutions to solve global health challenges.
What We Offer

We understand that great work happens when people feel valued and supported. That's why we provide:

  • Competitive Compensation: A tailored salary and benefits package to reflect your skills and experience.
  • Flexibility: Enjoy hybrid or remote working arrangements, depending on your location and role.
  • Career Growth: Access to a wealth of learning opportunities and a global network of scientific leaders to help you grow and develop in your role.
  • Employee Wellbeing: Participate in programs and initiatives designed to promote work-life balance, health, and team connection.
  • Global Opportunities: Be part of a company with international reach, offering you exposure to diverse projects and clients.

Interested? Apply now and help us achieve our mission to improve the health of millions worldwide.

We are an equal-opportunity employer and encourage applications from all qualified candidates.

The expected salary range for this position is $160,000 - $175,000 per year, depending on experience and qualifications.

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