Sr. Professional, Loyalty Marketing

2 weeks ago

Municipal District of Nenagh, Ireland Under Armour, Inc Full time

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At Under Armour, we are committed to empowering those who strive for more, and the company's values - Act Sustainably, Celebrate the Wins, Fight on Together, Love Athletes and Stand for Equality - serve as both a roadmap for our teams and the qualities expected of every teammate.

Our Values define and unite us, the beliefs that are the red thread that connects everyone at Under Armour. Our values are rallying cries, reminding us why we're here, and fueling everything we do.

Our pursuit of better begins with innovation and with our team's mission of being the best. With us, you get the freedom to go further - no matter your role. That means developing, delivering, and selling the state-of-the-art products and digital tools that make top performers even better.

The Sr. Professional, Loyalty Marketing position will be responsible for managing the development of end-to-end campaigns and activations to support the UA Rewards loyalty program and Member experience.

The Sr. Professional will need to drive multiple workstreams including but not limited to setting up and running Regional lifecycle marketing comms, developing briefs and processes, campaign development, campaign publishing, building QR codes + tracking links, grooming and processing files to enable campaign analysis.

Campaigns and experiences will include program benefits including lifecycle marketing and targeted campaigns, content creation, athlete partnerships, events and exclusive experiences, creating unique and exciting experiences for UA Rewards Members.

The Sr. Professional will be required to clearly convey the program needs, working collaboratively with cross-functional marketing, technology, sports marketing, events, legal and customer service teams to develop the Member experience, determine and align on execution details and ensure activations, ultimately keeping the Member experience and program strategy top-of-mind and driving results for the business.

Your Impact


• Works closely with cross-functional teammates, influencing program activation with program guidance on new feature functionality, interpreting metrics / outcomes and improving processes to optimize program results.


• Understands and helps interpret decisions as they arise during the development and activation planning. Contributes to the development / communication of any changing implications and priorities for the program based on these results.


• Understands and helps interpret results of tests, trials and activation of new experiences. Contributes to the development of program results and leverages learnings to influence future experiences.


• Communicates Loyalty Marketing strategy + performance updates to executive leadership.


• Helps to develop new marketing, communication and experiences based on the Loyalty, lifecycle marketing, CRM segmentations and Personalization examples of best-in-class industry practices.


• Contributes to the business and Loyalty program performance by coordinating the strategy, briefing and implementation of all aspects of select program campaigns aimed to drive enrollment, participation and revenue.


• Collaborates with the marketing teams to enable implementation and execution of Member-exclusive experiences, communication, technical set up, creative support, and campaign implementation.


• Informs and gains alignment with the Director & Sr. Director of Loyalty, CRM and Personalization on all key decisions to ensure the consumer experience aligns to the program strategy, weighs the risks / rewards and adheres to the legal / privacy policies as required.

Qualifications


• Bachelor's degree with typically 5 years of relevant experience in lifecycle marketing, CRM, personalization, and/or loyalty teams or Master's degree with typically 3 years of relevant experience or typically 9 years of relevant work experience without degree.


• Experience working in a fast-paced, consumer-centric initiatives that focus on engaging consumers to influence their resulting behavior with their brand (e.g. loyalty programs, targeted marketing and consumer segmentation-type experience) loyalty program experience a plus.


• Ability to work independently and function in an ambiguous environment.


• Ability to travel for in-person team meetings at Baltimore Sports House approximately four times per year.

Workplace Location
  • Location: Fully Remote
  • Work/Life Integration: Fully Remote
Relocation
  • No relocation provided
Base Compensation

$77,028.00 - $105,914.60 USD

Most new hires fall within this range and have the opportunity to earn more over time. Initial placement within the salary range, however, is based on an individual's relevant knowledge, skills and experience for the position. UA is committed to helping our teammates succeed and advance in their careers. Base salary is only one component of our competitive Total Rewards package.

  • Paid "UA Give Back" Volunteer Days: Work alongside your team to support initiatives in your local community.
  • Maternity and Parental Leave for eligible and FMLA-eligible teammates.
  • Health & fitness benefits, discounts and resources - We offer teammates across the country programs to promote physical activity and overall well-being.
Our Commitment to Diversity

At Under Armour, we are committed to providing an environment of mutual respect where equal employment opportunities are available to all applicants and teammates without regard to race, color, religion or belief, sex, pregnancy (including childbirth, lactation and related medical conditions), national origin, age, physical and mental disability, marital status, sexual orientation, gender identity, gender expression, genetic information (including characteristics and testing), military and veteran status, family or paternal status and any other characteristic protected by applicable law. Under Armour believes that diversity and inclusion among our teammates is critical to our success as a global company, and we seek to recruit, develop and retain the most talented people from a diverse candidate pool. Accommodation is available for applicants with disabilities upon request.

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