shopper marketing manager- fmcg/retail

3 weeks ago


Dublin, Dublin City, Ireland Amicus Search & Recruitment Full time

Direct message the job poster from Amicus Search & Recruitment

Director @ Amicus | Sales and Marketing Recruitment Expert 087 977 2742

My Client is a leading Retail organisation and due to continued growth are looking to recruit a Shopper Marketing Manager to join the Business.

There are a couple of reasons why this is a must for consideration: 1. Growth of the Business- Turnover has increased – with more store openings in the last 2 years and financially, turnover has increased by over 20%. 2. Room for career progression and exposure in the role- within the company; they consistently promote within the business and in this role, you will gain exposure to a number of categories. 3. Fair Targets in place and the Head of Marketing- there are fair targets in place and I know the Head of Marketing (she is very personable; very experienced) and looks to people on the Team to take hold of the role, put their own stamp on it, and come with ideas; creative thinking.

This will be a hybrid role based in Dublin West- with 3 days in the office; 2 at home. They recently re-furbished their offices and it's a really nice environment to work in- it's open plan and there is a lot of interaction between commercial and marketing teams, and they consistently win "best place to work" year on year.

Key Responsibilities

Shopper-Centric Strategy

  • Develop and implement shopper-focused strategies that prioritize exceptional in-store experiences and align with retail objectives.
  • Leverage customer insights to design journeys that enhance the shopper experience at every touchpoint.
  • Create campaigns and initiatives that drive footfall, increase basket size, and encourage repeat visits.

Customer Experience & In-Store Activation

  • Lead in-store marketing efforts, including point-of-sale materials, signage, promotions, and displays, ensuring they engage and inspire shoppers.
  • Collaborate with store teams to optimize the physical layout and flow, making it easier and more enjoyable for customers to shop.
  • Work closely with store operations to ensure seamless execution of shopper initiatives.

Collaboration & Stakeholder Engagement

  • Partner with category managers, buying teams, and store teams to deliver impactful shopper-focused campaigns.
  • Collaborate with external agencies and suppliers to ensure quality and innovation in shopper marketing materials.
  • Align with the digital and e-commerce teams to ensure an omni-channel approach to the shopper journey.

Insights & Analytics

  • Use shopper data and feedback to identify trends, evaluate the effectiveness of initiatives, and drive continuous improvement.
  • Conduct regular reviews of in-store performance, including campaign success, footfall patterns, and customer behaviour.
  • Create actionable insights to inform decision-making and tailor future strategies.

Budget & Resource Management

  • Manage budgets effectively, ensuring resources are allocated to maximize ROI on shopper-focused initiatives.
  • Monitor and report on campaign performance against key metrics.

Skills and Experience Required

  • Proven experience in shopper marketing or customer experience within the retail sector is essential.
  • Deep understanding of in-store shopper behaviour, retail operations, and trends influencing customer decisions.
  • Expertise in creating and implementing in-store marketing campaigns that improve the overall shopper experience.
  • Strong project management skills, with the ability to manage multiple campaigns and initiatives simultaneously.
  • Analytical mindset, with experience in using data and insights to refine strategies and optimize results.
  • Excellent interpersonal and communication skills to collaborate with cross-functional teams and external partners.
  • A creative approach to problem-solving and designing impactful shopper experiences.

If you wish to apply for the role, please send your CV to denis@amicus.ie (to be considered for this position, you must be legally able to work in Ireland; my client will not engage in work permit/ visa process).

Seniority level
  • Mid-Senior level
Employment type
  • Full-time
Job function
  • Marketing, Advertising, and Art/Creative
  • Industries: Retail, Retail Pharmacies, and Food and Beverage Services
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