Brand Associate

4 days ago

Dublin, Dublin City, Ireland United Drug Full time

Brand Associate - Health & Beauty

This job description sets out the scope of the role of the Brand Associate - Health & Beauty with the main duties of the position at the date when it was completed. It does not include or define all responsibilities or duties which the post holder may be expected to carry out. Duties may vary from time to time without changing the nature of the post or the level of responsibility. The post holder may also be required to carry out any other duties to co-operate with the general work of the organisation, as required by their line or department manager.

Overview / Purpose of the Role

We are seeking a strategic and commercially driven Brand Manager to take full ownership of a portfolio of health & beauty brands. In this role, you will develop and execute brand strategies, manage P&L, and drive marketing initiatives to grow market share and brand equity. This role requires strong commercial acumen, analytical thinking, and the ability to build strong relationships with both internal and external stakeholders.

Key Responsibilities

Brand & Portfolio Management

  • Develop and implement annual brand plans to drive sales growth, market share expansion, and brand awareness.
  • Leverage market insights and business analytics to inform decision-making and maximise brand performance.
  • Manage pricing, product range selection, and promotional strategies, utilising competitor and market data to optimise positioning.
  • Serve as the primary point of contact for brand partners, fostering strong, long-term relationships delivering monthly reports to principals & SMT
  • Take full P&L responsibility, ensuring profitability and sustainable growth.

Marketing & Execution

  • Lead all consumer marketing initiatives, aligning with global brand strategies while tailoring campaigns to the local market.
  • Create engaging presentations for brand partners, customers, and internal stakeholders.
  • Develop creative briefs for outsourced marketing activities, ensuring alignment and approval from brand partners before agency engagement.
  • Represent brands at key trade and consumer events, enhancing brand presence and engagement.
  • Continuously track and evaluate brand performance, adapting strategies to respond to market challenges and opportunities.

Customer & Stakeholder Management

  • Align Key Accounts, Field Sales, and Training team to ensure seamless execution of brand strategies.
  • Participate in customer meetings, supporting brand development and planning initiatives.
  • Build and maintain strong relationships with internal and external stakeholders to drive brand growth.
  • Work closely with internal departments such as Master data, Quality, IT & procurement

Commercial & Performance Management

  • Monitor brand profitability, ensuring financial performance aligns with business objectives.
  • Identify and assess new market opportunities, evaluating their commercial viability.
  • Track and report on key performance metrics, making data-driven adjustments as needed.
  • Monitor competitor activity and market trends, proactively implementing strategies to maintain a competitive advantage.
  • Collaborate with internal teams to develop accurate sales forecasts and optimise stock management.
  • Work closely with Sales Operations and Planning teams to ensure smooth administration and execution of brand plans

Other duties not identified above may be required

Key Experience / Skills / Education

Career Experience:

  • Minimum 3 years of experience in Brand Management or Marketing within a fast-paced, dynamic organisation.
  • Proven experience in the health& beauty area, personal care, pharmacy, or grocery sector.
  • Demonstrated success in developing and executing brand strategies and marketing plans.
  • Strong experience in stakeholder and brand partner relationship management.

Education:

  • A third-level qualification in Business, Marketing, or a related field is essential.

About United Drug

United Drug is Ireland's largest pharmaceutical distribution company and was originally founded by a group of pharmacists in Ballina, Mayo in 1948. In 2022 United Drug became part of the PHOENIX group and is now part of Europe's leading healthcare provider in the sector. Employing more than 650 staff across operations in Dublin, Limerick and Mayo, we partner with more than 1,900 pharmacies, hospitals, clinics and primary care centres across Ireland. Our business spans across three business units; United Drug Wholesale, United Drug Distribution and United Drug Consumer - all leaders in their respective categories.

About PHX Ireland & PHOENIX Group

PHX Ireland Group is Ireland's leading fully integrated healthcare provider. We deliver health. We are comprised of United Drug, Ireland's leading pharmaceutical wholesaler and distributor; LloydsPharmacy Ireland, a major community pharmacy chain; and TCP Homecare, innovators in clinical home nursing services and direct to patient delivery solutions.

PHX Ireland Group employs over 1,800 people, operate 5 distribution centres and over 75 pharmacies, delivers over 85 million packs to Irish pharmacies and hospitals and serves 500,000 patients each year. By working together to provide these solutions, PHX Ireland can enable a sustainable healthcare system and support Irish Healthcare.

PHX Ireland is part of the PHOENIX group, Europe's leading healthcare provider. Headquartered in Mannhein, Germany, the PHOENIX group brings together more than 48,000 employees from 29 countries, includes 223 pharmaceutical distribution sites, and more than 3200 owned pharmacies and 17000 partner pharmacies. Every day, the PHOENIX group makes an important contribution to comprehensive and safe healthcare in Europe.

We strive to foster an open and inclusive environment, embracing applications from individuals of all backgrounds. Our commitment lies in ensuring an accessible interview process for all candidates. If you require additional support or accommodations to attend an interview, we kindly encourage you to reach out to jobs@phxireland.ie

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