Global Brand Strategy Director
6 days ago
About Ornua Co-Operative Limited
Ornua Co-Operative Limited is a leading dairy co-operative that sells dairy products on behalf of its members, Ireland's dairy processors, and Irish dairy farmers. As the largest exporter of Irish dairy products, we have a strong presence in over 110 countries worldwide. Our headquarters are based in Dublin, where we have a global team of 3,000 employees working towards delivering annualised sales of over €3.5 billion.
The company operates across two divisions: Ornua Foods and Ornua Ingredients. We have 10 business units worldwide, including 16 production facilities, with sales and marketing teams working in-market across Africa, Asia, Germany, Ireland, the Middle East, Spain, the UK, and the US.
We are proud to own some of the world's most beloved brands, including Kerrygold, Dubliner, Pilgrim's Choice, Avantage, Forto, and BEO.
Our Values
At Ornua Co-Operative Limited, our Values lie at the heart of everything we do. They guide how we behave both individually and as a business, and they are Serving Members, Building Brands, Delivering Growth, Working Together, and Focusing on the Future.
About the Role
We are seeking an exceptional individual to take on the role of Global Head of Marketing for Kerrygold. The successful candidate will lead the development and implementation of the marketing strategy for the Kerrygold brand portfolio in line with Group strategy, vision, and business objectives. This includes overseeing all portfolio brands (Pilgrims Choice, Forto, Beo, etc.) and driving brand growth and penetration in key markets.
Key Responsibilities
- Lead the development and implementation of the Marketing Strategy for the Brand Portfolio in line with Group strategy, vision, and business objectives
- Leverage the rich history of Kerrygold and its association with quality Irish dairy products to drive brand storytelling
- Drive brand growth and penetration in key markets, focusing on expanding the brand's reach to new demographics, including Gen Z and younger millennials
- Achieve a digital-first mindset by developing the strategy, the digital ecosystem, and the capabilities to implement a transformational journey across markets
- Support NPD and brand extensions through commercial innovation
- Work closely with local business units to ensure the effective execution of advertising campaigns that resonate with consumers and effectively communicate the brand's unique value proposition
- Collaborate with cross-functional teams to ensure a cohesive approach to brand management and growth
- Manage the Global Marketing budget to drive optimal resource allocation and ROI
- Oversee market trend analysis and consumer insights to inform strategic decisions and identify opportunities for brand expansion and innovation
Requirements
- Bachelor's degree in Marketing, Business, or related field; Master's degree preferred
- Significant levels of marketing experience, including senior leadership roles managing international brands within the Dairy and/or FMCG/Food industry
- Proven track record of developing and executing successful global marketing strategies
- Strong understanding of the dairy or FMCG industry, with experience in premium brand management
- Strong track record of driving brand growth, with a keen understanding of the consumer mindset and the ability to articulate a clear vision for the brand
- Excellent communication and presentation skills, with the ability to inspire and lead teams
- Strategic thinker with strong analytical skills and the ability to translate insights into action
- Excellent commercial and financial acumen
- Successful track record of developing people and leading high-performing teams
- Ability to comprehend and manage in an international context with differing market dynamics
- Flexibility to travel internationally
Working at Ornua Co-Operative Limited
As a member of our team, you'll have the opportunity to work with a talented group of professionals who share your passion for the dairy industry. You'll be part of a collaborative and supportive environment that encourages learning and professional development.
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