Lifecycle Marketing Manager

3 weeks ago

Dublin, Dublin City, Ireland 2K Full time

Job Title: Lifecycle Marketing Manager

Location: Dublin, Ireland

Department: Player Connections

Reports to: Director of Lifecycle Marketing

Who We Are

Founded in 2005, 2K Games is a global video game company, publishing titles developed by some of the most influential game development studios in the world. Our studios responsible for developing 2K's portfolio of world-class games across multiple platforms include Visual Concepts, Firaxis, Hangar 13, CatDaddy, Cloud Chamber, and HB Studios. Our portfolio of titles is expanding due to our global strategic plan, building and acquiring exciting studios whose content continues to inspire all of us 2K publishes titles in today's most popular gaming genres, including sports, shooters, action, role-playing, strategy, casual, and family entertainment.

Our team of engineers, marketers, artists, writers, data scientists, producers, thinkers, and doers are the professional publishing stewards of our growing library of critically-acclaimed franchises such as NBA 2K, Battleborn, BioShock, Borderlands, The Darkness, Mafia, Sid Meier's Civilization, WWE 2K, and XCOM.

At 2K, we pride ourselves on creating an inclusive work environment, which means encouraging our teams to Come as You Are and do your best work We are dedicated to diversity and inclusion and want our community of candidates to reflect this commitment. We encourage all qualified applicants to explore our global positions.

2K is headquartered in Novato, California and is a wholly owned label of Take-Two Interactive Software, Inc. (NASDAQ: TTWO).

Overview

As a Lifecycle Marketing Manager at 2K, you will play a key role in driving player-centric marketing strategies that enhance engagement, retention, and lifetime value (LTV). Working closely with cross-functional teams, you'll help develop and execute data-driven propositions that cultivate lasting relationships with our players. You'll leverage insights from our players and game data to optimize every stage of the player journey, from acquisition to long-term loyalty. We're looking for someone who thrives in a collaborative environment, is passionate and curious about gaming, and has a deep understanding of how to nurture and grow a player base in the ever-evolving gaming landscape.

What You Will Do

Strategy & Planning:

  • Work closely with individual Business Units (BUs) early in the planning process to integrate lifecycle marketing strategies that enhance player engagement and retention.
  • Contribute to the development and refinement of player journey maps for different segments, ensuring that all touchpoints are optimized to drive engagement, retention, and LTV.
  • Support lifecycle propositions by assisting in creating and maintaining executions calendar, ensuring that all content and initiatives are aligned across business, brand, and player.
  • Work with cross-functional teams to identify gaps in existing tools and processes, providing input to enhance efficiency and the overall player experience.
  • Help drive continuous improvement. Actively contribute to the development of internal processes and best practices for lifecycle marketing, supporting the team's efforts to innovate and refine marketing tactics.
Execution
  • Manage the day-to-day execution of lifecycle marketing programs, ensuring they align with broader strategy goals and deliver measurable impact on player engagement, retention, and LTV.
  • Own and optimize "Always On" triggered player journeys that foster continuous engagement and retention, working in close partnership with Owned Channels to execute seamlessly across touchpoints.
  • Collaborate across teams to test and implement new, innovative approaches that elevate the player experience and drive measurable results.
  • Collaborate with the team to support the adoption and execution of lifecycle marketing best practices, ensuring alignment across channels and executions.
Testing & Reporting
  • Continuously monitor, analyze, and report on the performance of lifecycle programs, presenting insights on performance and suggesting ways to improve the player experience.
  • Support cross-functional learning agendas and testing plans that drive toward shared outcomes across teams.
  • Assist in planning and executing tests and experiments to continuously optimize player journeys and maximize business impact.
  • Partner with cross-functional teams to ensure data insights are properly interpreted and translated into actionable recommendations for optimization and player experience enhancements.
What Will Make You a Great Fit
  • 4-6 years of experience in lifecycle or cohort-based marketing preferably within games or digital entertainment.
  • A passion for working with data to inform marketing strategies and a strong understanding of key lifecycle metrics (e.g., engagement, retention & LTV).
  • Proven ability to work closely across teams to execute integrated marketing strategies.
  • Ability to communicate effectively across teams and present data and insights clearly to stakeholders.
  • Ability to think strategically and creatively to solve player engagement and retention challenges.
  • Ability to tackle ambiguous problems with a scrappy, resourceful approach and comfort with uncertainty.
  • Strong organizational skills and experience managing multiple projects simultaneously, with a keen attention to detail.
  • Passion for games, or experience working in the gaming industry (preferred).
  • A deep understanding of gaming behaviors and player motivations, with a focus on providing exceptional player experiences at every stage of the lifecycle (preferred).
As an equal opportunity employer, we are committed to ensuring that qualified individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform their essential job functions, and to receive other benefits and privileges of employment. Please contact us if you need reasonable accommodation.

Please note that 2K Games and its studios never use instant messaging apps or personal email accounts to contact prospective employees or conduct interviews and when emailing, only use 2K.com accounts.

Seniority level
  • Not Applicable
Employment type
  • Full-time
Job function
  • Marketing and Sales
  • Industries: Computer Games
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