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Sr. Digital Acquisition Strategist
4 months ago
Company Description
At ServiceNow, our technology empowers people worldwide. We are a fast-moving organization creating innovative solutions for our customers and communities. Joining ServiceNow means becoming part of a team of change-makers with a passion for creativity and curiosity. We believe in supporting each other to achieve our dreams and goals. The future is bright, and it all starts with you.
With over 7,700 customers, we proudly serve a large portion of the Fortune 500 companies. ServiceNow is honored to be recognized as one of FORTUNE 100 Best Companies to Work For and among the World's Most Admired Companies.
Job Description
We are looking for a dynamic Sr Digital Acquisition Strategist to join our innovative Digital Acquisitions Strategy and Operations team (DASO). This role requires someone with a strong background in managing complex operations and fostering relationships. The ideal candidate will contribute to defining digital acquisition strategies, ensuring successful campaign execution, and providing actionable insights to clients.
What you get to do in this role:
- Collaborate with field marketing teams to understand business objectives and develop digital acquisition strategies.
- Translate business goals into effective digital acquisition strategies, including media planning and targeted ad placement.
- Implement integrated campaigns from conception to completion.
- Identify and pursue upsell opportunities with customers.
- Execute digital programs in partnership with regional digital teams.
- Support various specific launches and programs.
- Collaborate with sales teams to convert digital leads into successful outcomes.
- Work with external partners to ensure campaign success.
- Manage creative assets and campaign tracking.
- Optimize campaigns in collaboration with internal stakeholders.
- Provide regular reports and summaries for stakeholders.
- Coordinate with finance for billing and invoicing.
- Ensure timely execution of budgets.
Qualifications
- 7 to 10 years of experience in digital marketing and account management.
- Minimum 2 years of B2B experience, with B2C experience being a plus.
- Expertise in digital advertising and related technologies.
- Familiarity with various ad tech and BI tools.
- Strong interpersonal and relationship-building skills.
- Experience in developing operational workflows.
- Comfortable with data analysis and reporting.
Key Traits
- Ability to connect brand strategies with business goals.
- Effective communication skills.
- Strong team player and collaborator.
- Data-driven and insightful.
- Brings enthusiasm and energy to projects.
Additional Information
ServiceNow is an Equal Employment Opportunity Employer, fostering diversity and inclusion. We support a flexible and trusting work environment. If you need assistance with the application process, please reach out to us.
Please be cautious of fraudulent job postings. All legitimate ServiceNow job openings can be found on our official website.
