Senior Brand Manager
3 weeks ago
Description Overview
Are you naturally curious, proactive and influential? Do you have a passion for healthcare and brands, seeking an opportunity to make a difference?
We are seeking a skilled Senior Brand Manager to lead the strategy and activation of key brands within the Perrigo Ireland business. You will play a crucial role in marketing within the Irish business, collaborating closely with the UK and corporate marketing teams.
Perrigo is one of Ireland's leading Self Care Companies, experiencing significant growth over the past decade. Our Global Head-office is located in Dublin, making it an exciting and diverse workplace. Our portfolio includes renowned brands such as Solpa-Extra, Bronchostop, NiQuitin, Nytol, Lyclear, Jungle Formula, and Compeed, many of which hold the top position in their respective categories in Ireland.
Scope of the Role
- Building insight-driven brand plans for long-term growth of key portfolios and brands
- Collaborating cross-functionally with corporate, UK, and Ireland marketing teams, sales, and external agencies for marketing campaigns
- Managing pipeline and new product development through the stage gate process
- Tracking brand performance against business targets
- Managing P&L, budgeting, and forecasting for brand ambitions
- Regular interaction with Perrigo Management Team and Corporate Team
Experience Required
To excel in this role, we seek a marketer with a background in FMCG or Healthcare, possessing at least 4-5 years of experience and:
- Education in Business or Marketing
- Strong management skills across the 4Ps
- Proficiency in P&L management
- Ability to analyze complex data and make strategic recommendations
- Experience with agencies and executing ATL campaigns
- Excellent communication and influencing abilities
- Team player in a values-based business
Characteristics
- Integrity, patience, and respect for others
- Leadership through influence and commitment to team success
- Strong business acumen and communication skills
- Motivational with a track record of success and progressive responsibility
- Enthusiastic learner who works at pace
- Desire to engage with Perrigo Exec and Corporate teams
While many claim to be unique, Perrigo UK and Ireland stand out in the healthcare sector, operating in branded, store brand, and pharmaceutical environments, backed by top-notch manufacturing and distribution.
All Perrigo employees are expected to embody the company values and adhere to the UK and Ireland behaviors.
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