Off Trade Sales Development Representative

3 weeks ago

Dublin, Dublin City, Ireland C&C Group plc Full time

Bulmers is part of C&C Group plc, a premium drinks company that owns, manufactures, markets, and distributes a unique portfolio of beer and cider brands in its home markets and globally. You might recognize us from brands like Bulmers, Magners, and Tennent's.

POSITION OVERVIEW

  • Off Trade Sales Development Representative
  • Location: North Co. Dublin (Drogheda, Kells, Swords area)
  • Employment Type: Full-time, Permanent, Field-based

We are thrilled to offer opportunities for an Off Trade Sales Development Representative to join our team. Reporting to the Off Trade Sales Manager, this role is crucial in driving profitable volume for the Bulmers Ireland product portfolio and the broader C&C Group within a designated geographical region.

Responsibilities in this role include:

  • Drive sales in retail outlets within your assigned region and achieve KPIs across the Bulmers Ireland product range.
  • Build and maintain relationships with accounts in your area, emphasizing Bulmers Ireland brands.
  • Enhance customer relationships to raise awareness and visibility of Bulmers Ireland brands.
  • Implement in-outlet point of sale materials and identify promotional opportunities.
  • Identify sales growth opportunities for customers, especially during key events.
  • Stay informed on new products and market developments.
  • Negotiate for additional shelf space for our brands and monitor competitor activities.
  • Conduct in-store audits and surveys when necessary.
  • Utilize CRM tools for effective planning and measurement.
  • Ensure compliance with promotional pricing in outlets and address non-compliance issues.
  • Identify branding opportunities in-store and communicate marketing activities to customers.
  • Achieve set KPIs and improve product distribution through gap analysis.
  • Promote new products and highlight their commercial benefits.
  • Provide merchandising support for category management and seasonal promotions.

ABOUT YOU

  • Prior sales experience in FMCG is essential.
  • Experience working with off trade clients.
  • Ability to influence, negotiate, and build strong relationships.
  • Commercial acumen and portfolio selling experience.
  • Demonstrated drive for results and proactive attitude towards change.
  • Excellent communication, organizational, and time management skills.
  • Strong selling and negotiation abilities.
  • Proficiency in IT and numeracy.
  • Valid and clean driver's license.

ABOUT C&C GROUP

With brands like Matthew Clark, Bibendum, Tennent's, and Bulmers Ireland, the Group holds a leading position with a wide range, scale, and market penetration. Together, we produce, promote, and distribute some of the most beloved drinks globally, from farm to glass, and every step in between. C&C Group plc stands as a top-tier drinks company with a diverse beer and cider brand portfolio in various markets.

C&C Group's brand lineup includes Bulmers, Tennent's, Magners, as well as a selection of fast-growing premium ciders and beers. Sustainability is at the core of our operations at C&C, as we aim to bring joy to customers while prioritizing people and the planet. Our ESG vision guides us in creating a better world, fostering a winning culture that values results and the development of our people.

We understand that individuals bring unique experiences and talents beyond job requirements. If your background aligns closely with the outlined qualifications, we encourage you to apply, irrespective of this. Diversity in experience and skills, combined with passion, is key to our success. We welcome applications from all backgrounds and offer accommodations during the interview process upon request.

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