Senior Digital Marketing Executive

Senior Digital Marketing Executive (Cybersecurity)
Location: Hybrid – Cork preferred (3 days/week in-office), remote across Ireland (monthly in-office), remote Bucharest
Type: Full-time
Experience: 3+ years in B2B marketing
Reports to: Marketing Manager
Smarttech247 is a fast-growing cybersecurity company delivering enterprise-grade managed detection and response (MDR) services to organisations globally.
We're hiring a Senior Digital Marketing Executive to help scale our digital campaigns, drive content performance, and support lead generation across both inbound and outbound efforts.
This is a hands-on role.
You'll take ownership of key digital initiatives while working closely with a collaborative, experienced marketing team.
The right person will thrive in a fast-paced environment and have a clear "get things done" attitude.
What You'll Be Doing You'll deliver digital campaigns and content that generate awareness, leads, and sales support.
Key responsibilities include:
· Webinar marketing and execution: you'll own the full campaign setup, promotion, and delivery
· Social media: write and schedule LinkedIn content, build and manage the monthly social calendar, and contribute ideas to grow our YouTube presence
· Content creation: write and repurpose high-value assets including white papers, ebooks, guides, case studies, and reports
· Video content planning: develop storyboards, scripts, and basic plans for marketing videos; freelancers will handle filming and editing
· HubSpot campaign execution: build landing pages, workflows, nurture emails, and outbound campaigns
· Segmentation and list building: use HubSpot to create and manage segmented lists for targeted campaigns
· Email marketing: own the weekly newsletter and contribute to nurture workflows
· Inbound and outbound campaign support: contribute content and campaign ideas to drive full-funnel performance
· GA4 setup and reporting: ensure proper tracking via events and custom events; pull accurate reports to measure campaign effectiveness
· Partner marketing: support joint campaigns with channel and tech partners by building assets and campaigns
· Sales enablement: help deliver assets when requests come in from the sales team
· Persona and ICP refinement: contribute to documentation to keep targeting relevant and sharp
· Competitor awareness: stay informed on what's happening in the market and flag anything useful
You'll work closely with the marketing team, sales, the partner manager, and external freelancers and agencies to execute effectively.
You won't be left to figure everything out alone, but we do expect you to manage your time, communicate clearly, and take initiative.
Everyone on the team contributes where needed.
What We're Looking For You'll do well in this role if you are:
· Organised and communicative: you manage your time, flag blockers early, keep people in the loop, and ask for help when needed
· Confident owning delivery: especially across webinars, HubSpot campaigns, and social
· Problem solver: you take initiative, spot issues early, and don't need to be chased to act
· Content-literate: you know how to write clearly, plan strong content, and support inbound marketing as well as how to tailor content by audience
· Data-aware: you can set up, check, and interpret performance tracking without waiting to be asked
· Collaborative: you're comfortable working across departments and with external contributors
· Strategic but practical: you're full of ideas, but focused on execution
· Performance-driven: you care about results and know what it means to support a lead target
· Proactive and dependable: you take responsibility for your work and follow through
· Commercially minded: you know that performance matters and that business targets and outcomes drive marketing priorities
Must-Have Skills and Experience · 3+ years in B2B digital marketing
· Strong experience with HubSpot (landing pages, workflows, emails, segmentation, automation)
· Confident using Google Analytics 4 – including setting up events, UTM parameters and ensuring accurate campaign tracking and reporting
· Solid content writing and repurposing experience across formats (blog, guides, case studies, video scripts etc)
· Proven experience with organic social, especially LinkedIn
· Comfortable with inbound and outbound campaign strategy and execution
· Degree in marketing, communications, or a related field (master's preferred)
· Comfortable using AI tools to support content and productivity
Bonus Points For · HubSpot and GA4 certifications
· Experience in cybersecurity, SaaS, or B2B tech
· Experience working with freelancers, agencies, or channel/partner teams
· Interest or experience with growing a YouTube channel or video-based content
What You'll Get · A high-impact role in a growing cybersecurity company
· A supportive, collaborative team that values initiative and follow-through
· Training and development opportunities
· Exposure to senior stakeholders and industry-leading partner campaigns
· Opportunities to grow in content, automation, analytics, or campaign leadership
· Hybrid working: 3 days/week in Cork, monthly team visits if remote across Ireland, or fully remote working from Bucharest
· An opportunity to have your work directly impact business results
If you're ready to own delivery, contribute across the funnel, and grow your career in cybersecurity we'd love to hear from you.
· 20 days annual leave with increases upon tenure.
How the hiring process works: If your skills and experience align with our expectations, a member of our Talent team will reach out via email to begin an initial screening.
This stage allows us to understand your experience and expectations while giving you the opportunity to learn more about the role and our company.
If successful, we will outline the full interview process, which may include a combination of remote and on-site interviews.
Depending on the role, a task or presentation may also be part of the process.
Throughout, we aim to ensure a positive and transparent candidate experience, keeping you informed at each stage.
Diversity & Inclusion Mission Statement At Smarttech247, our mission is to keep our customers secure.
Cybersecurity is a complex industry, therefore, in order to tackle its challenges and continue to innovate, we believe that a diverse workforce contributes to greater collective intelligence and ultimately, makes a stronger team – qualities that are needed in our fight against cybercrime.
Smarttech247 is proud to be committed to the principle of equal employment opportunity for all employees and to providing employees with a work environment free of discrimination and harassment.
All employment is decided on the basis of qualifications, merit, and business need.
Apply NowTo apply to this role, please submit your CV accompanied by your cover letter through the form below.

#J-18808-Ljbffr