Marketing Program Manager – Music

7 hours ago

Dublin, Ireland Pepsico Full time

OverviewThis role will be 1 of 2 similar roles that take ownership of key components of PEP's new music platform.Reporting to the marketing director for music, this person will orchestrate a multi-market activation spanning every touchpoint—from media planning and digital content to in-store and on pack execution.This role demands a blend of project management mastery, creative agility, and cross-functional collaboration to ensure a unified brand experience worldwide.ResponsibilitiesPartner with the director and snr manager to lead the full project lifecycle, from initial scoping through to post-launch analysis, ensuring milestones are met on time and within budget.Coordinate regional marketing teams, creative agencies, media partners and internal stakeholders to align on strategy and execution.Develop detailed project plans, including schedules, budgets, resource allocation, and risk registers; monitor progress and proactively address issues.Drive consistent brand messaging and visual standards across markets by maintaining a comprehensive style guide and campaign toolkit.Facilitate weekly steering committee meetings, deliver regular status reports, and present programme dashboards to leadership.Qualifications7+ years' programme or project management experience in global marketing environments, preferably within music, entertainment, or consumer brands.Proven track record managing complex, multi-market activations that span digital, social, experiential, OOH, and retail channels.Demonstrable budget ownership with responsibility for six-figure or higher marketing spends.Differentiating Competencies RequiredExcellent written, verbal communication skills with obsessive attention to detail required.Exceptional organisationand project management skills with the ability to simplyify many and complex workstreams and project members against common goals.True resilience and drive in the pursuit of objectives, willingness to take on and find new ways to solve complex challenges.Ability to navigate matrix organization at its most complex (multiple brands, multiple global teams, all regional teams, 100+ global markets).Strong sense for organizational dynamics, ability to build highly trusted relationships and influence through both formal and informal means.#J-18808-Ljbffr

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