Marketing Manager

4 weeks ago

Dublin, Dublin City, Ireland PepsiCo Full time
Overview

Reporting to the Marketing Director for Music, this role is responsible for developing and leading music as an "always-on" pillar in collaboration with marketing, design, insights, and partnerships teams, as well as a range of external agencies. The role requires a strong marketer with deep digital expertise, creative flair, global influencing skills, and the ability to navigate ambiguity with confidence.

Responsibilities
  • Accountabilities: Lead Pepsi's music program: considering audience insights, media strategies, competitive landscape, budget allocation and anchor markets' preferences
  • Unite diverse teams around shared goals including partnering with anchor markets, production, design, legal and earned media teams to steward best-in-class music campaigns
  • Briefs, develops and executes the creation of unique experiences, content, and end to end activation opportunities that deepen fan engagement in key anchor markets
  • Responsible for relationships with relevant creative, media and digital agencies – and the identification of future agency partners as needed
  • Drive Digital & Media analytics and learning agenda for music by owning tracking and optimization of media performance indicators for music, and codifying learnings
  • Real-time campaign optimization, with proof-record of driving productivity and campaign optimization with focus on business objectives and media performance indicators
Qualifications
  • Key skills required:
  • Seasoned senior marketer (10+ years' experience) with a proven track record for delivering bleeding-edge, end to end FMCG brand programs from media to shelf (360)
  • Subject matter expert and fluent on digital and social ecosystems, emerging platforms, formats, technologies, and industry trends, proposing innovative solutions for amplification on digital platforms
  • Responsible for relationships with relevant creative, media and digital agencies – and the identification of future agency partners as needed
  • Expert problem solver with ability to distill simplicity from complexity
  • A self-starter who thrives on autonomy and navigates ambiguity with ease
  • Strong strategic thinker, able to demonstrate thought leadership in the evolution of both strategy and market execution
  • Strong financial acumen for budget planning and cost optimization
  • Compelling storyteller with the ability to influence and create system excitement within a matrix organization
  • Inclusive and listening oriented style and team builder, creating empowerment and collaboration across teams and functions, and across markets
  • A Global Mindset with high EQ for social and cultural nuances, ensuring Pepsi remains relevant in every market it touches with the ability to build strong relationships, and manage, culturally diverse groups and external partners
  • A digital native culture vulture with a social or media background, fluent in multiple platforms and speaks the language of the internet
  • Experience in key anchor markets will be a distinct advantage; many of our growth markets are developing and emerging in Asia, the Middle East, and LATAM so proven track record in tailoring marketing strategies to local consumer needs is key
  • True resilience and drive in the pursuit of objectives, willingness to take on and find new ways to solve complex challenges
  • Ability to navigate matrix organization at its most complex (multiple global teams, all regional teams, 100+ global markets)
  • Strong sense for organizational dynamics, ability to build highly trusted relationships and influence through both formal and informal means

#J-18808-Ljbffr

  • Marketing Specialist – Children's Education

    3 weeks ago

    Dublin, Dublin City, Ireland Mint Marketing Talent Full time

    Social network you want to login/join with:Marketing Specialist – Children's Education, Dublincol-narrow-leftClient:Mint Marketing TalentLocation:Dublin, IrelandJob Category:Other-EU work permit required:Yescol-narrow-rightJob Reference:7f83c4bf8654Job Views:6Posted:01.08.2025Expiry Date:15.09.2025col-wideJob Description:We are looking for an experienced...

  • Account Director Events Marketing

    4 weeks ago

    Dublin, Dublin City, Ireland Cpl Resources - Marketing Full time

    Job Title: Account Director Events Marketing & Client Management Location: Hybrid / South Dublin Salary: €70,000 + Job Type: Full-time, Permanent Our client, A well-established, marketing agency based in South Dublin is seeking to recruit an Account Director to join its growing team. This is a newly created hybrid position that will report into the...

  • Marketing Manager

    4 weeks ago

    Dublin, Dublin City, Ireland KONE Full time

    OverviewA 12-month FTC for a dynamic and results-driven senior Marketing Manager to lead and execute our marketing strategy across UK, Ireland and Netherlands. This role is ideal for someone who understands the B2B environment, is passionate about brand building, has a strong track record of delivering impactful marketing campaigns and driving business...

  • Marketing Manager

    4 weeks ago

    Dublin, Dublin City, Ireland Link Personnel Full time

    Our client is an International Firm based in Dublin 2. They have a vacancy for a Marketing Manager with 8 years+ relevant experience ideally within professional services. The chosen candidate will report into the Regional Head of Marketing and will manage the Dublin-based Marketing team. You will work closely with the Partners and other senior stakeholders...

  • Marketing Manager

    4 weeks ago

    Dublin, Dublin City, Ireland Applegreen Full time

    Marketing Manager (Maternity Cover)Role Introduction:Established in 1992, Applegreen is a leading convenience roadside retailer in the Republic of Ireland, the UK and the US in both large-scale Motorway Service Areas and Travel Plazas, as well as smaller petrol stations. The business has grown to over €3BN in annual revenue, operating 600 Motorway Service...

  • Marketing Manager

    4 weeks ago

    Dublin, Dublin City, Ireland Interpath Full time

    OverviewInterpath is an international and fast-growing advisory business with deep expertise across deals, advisory and restructuring. We deliver tangible results for global businesses, their investors, and stakeholders when complex problems arise and critical decisions are needed. Interpath is agile, independent, and conflict-free, with a culture that...

  • Marketing Manager

    4 weeks ago

    Dublin, Dublin City, Ireland Cpl Healthcare Full time

    The RoleWe are seeking an experienced Sales & Marketing Manager from the hospitality sector to lead the sales, marketing, revenue, and events strategy for a well-established hotel in Wicklow. You will manage a small team (Wedding & Events, Revenue, and Reservations) and play a key role in driving business growth, brand positioning, and market presence.Key...

  • Marketing Manager

    4 weeks ago

    Dublin, Dublin City, Ireland Interpath Advisory Full time

    Marketing ManagerInterpathDublinInterpath is an international and fast-growing advisory business with deep expertise in a broad range of specialisms spanning deals, advisory and restructuring capabilities.We deliver tangible results for global businesses, their investors, and stakeholders when complex problems arise, and critical decisions need to be made....

  • National Account Manager Wanted

    4 weeks ago

    Dublin, Dublin City, Ireland PRL Sales & Marketing Full time

    National Account Manager Wanted - FMCG Industry Hybrid role, Office and Field based Dublin based Office From €60k DOE plus bonus and package. Closing Date September 19th Main purpose of the role: The Key Account Manager (FMCG) plays a critical role in driving sales and fostering strong relationships with key clients within the FMCG sector. This role...

  • Marketing Manager

    4 weeks ago

    Dublin, Dublin City, Ireland Revolut Ltd Full time

    People deserve more from their money. More visibility, more control, and more freedom. Since 2015, Revolut has been on a mission to deliver just that. Our powerhouse of products — including spending, saving, investing, exchanging, travelling, and more — help our 60+ million customers get more from their money every day.As we continue our lightning-fast...