Marketing Manager

3 weeks ago

Dublin, Ireland Pepsico Full time

Overview
Reporting to the Marketing Director for Music, this role is responsible for developing and leading music as an "always-on" pillar in collaboration with marketing, design, insights, and partnerships teams, as well as a range of external agencies.
The role requires a strong marketer with deep digital expertise, creative flair, global influencing skills, and the ability to navigate ambiguity with confidence.
Responsibilities
Accountabilities: Lead Pepsi's music program: considering audience insights, media strategies, competitive landscape, budget allocation and anchor markets' preferences
Unite diverse teams around shared goals including partnering with anchor markets, production, design, legal and earned media teams to steward best-in-class music campaigns
Briefs, develops and executes the creation of unique experiences, content, and end to end activation opportunities that deepen fan engagement in key anchor markets
Responsible for relationships with relevant creative, media and digital agencies – and the identification of future agency partners as needed
Drive Digital & Media analytics and learning agenda for music by owning tracking and optimization of media performance indicators for music, and codifying learnings
Real-time campaign optimization, with proof-record of driving productivity and campaign optimization with focus on business objectives and media performance indicators
Qualifications
Key skills required:
Seasoned senior marketer (10+ years' experience) with a proven track record for delivering bleeding-edge, end to end FMCG brand programs from media to shelf (360)
Subject matter expert and fluent on digital and social ecosystems, emerging platforms, formats, technologies, and industry trends, proposing innovative solutions for amplification on digital platforms
Responsible for relationships with relevant creative, media and digital agencies – and the identification of future agency partners as needed
Expert problem solver with ability to distill simplicity from complexity
A self-starter who thrives on autonomy and navigates ambiguity with ease
Strong strategic thinker, able to demonstrate thought leadership in the evolution of both strategy and market execution
Strong financial acumen for budget planning and cost optimization
Compelling storyteller with the ability to influence and create system excitement within a matrix organization
Inclusive and listening oriented style and team builder, creating empowerment and collaboration across teams and functions, and across markets
A Global Mindset with high EQ for social and cultural nuances, ensuring Pepsi remains relevant in every market it touches with the ability to build strong relationships, and manage, culturally diverse groups and external partners
A digital native culture vulture with a social or media background, fluent in multiple platforms and speaks the language of the internet
Experience in key anchor markets will be a distinct advantage; many of our growth markets are developing and emerging in Asia, the Middle East, and LATAM so proven track record in tailoring marketing strategies to local consumer needs is key
True resilience and drive in the pursuit of objectives, willingness to take on and find new ways to solve complex challenges
Ability to navigate matrix organization at its most complex (multiple global teams, all regional teams, 100+ global markets)
Strong sense for organizational dynamics, ability to build highly trusted relationships and influence through both formal and informal means
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