General Manager

Overview
Our client, The Birr Scientific & Heritage Foundation is recruiting for an experienced GM with a strong background in sales and business development, to join their small but growing team at the Birr Castle Demesne.
Reporting to the Board of the Foundation, which is a charitable trust the successful candidate will be responsible for commercial success of one of the most unique tourist attractions in Ireland.
They should have a proven track record of driving growth with an extensive network in the tourism or related industry.
Location – Birr Castle Demesne, Birr, Co Offaly.
Contract Type – Permanent Full Time – 4-5 days per week.
Hybrid work is an option.
Job Description
Sales & Revenue Growth
Drive revenue growth of Birr Castle Demesne by achieving and exceeding monthly and annual sales targets.
Prepare and deliver tailored proposals and presentations to prospective tourism partners and internal stakeholders.
Work in partnership with Tourism organizations to drive awareness and tourism growth to the region of Offaly and the Hidden Heartlands.
Client Acquisition & Relationship Management
Identify and engage new business opportunities within the tourism sector, including hotels, tourism attractions, agencies, tour operators and other providers.
Build and maintain strong, long-term relationships with clients to foster repeat business and referrals.
Act as a primary point of contact for the Birr Castle Demesne at all levels to include community and local partners, national & international.
Strategic Planning & Market Analysis
Create and implement sales & business development strategies to achieve company growth objectives.
Conduct market research to identify industry trends, potential clients, and competitor activities.
Provide regular reports, analysis and insights to senior management on segment performance, market opportunities, and challenge Together with internal stakeholders & external providers, identify & aim to secure relevant funding opportunities for Birr Castle Demesne.
Team Management
Lead and support the senior leadership team responsible for the key departments of Gardens, Visitor Experience, Operations and Finance.
Communicate to the Team the Birr Castle Demesne strategy to drive growth ensuring the vision is understood and all team efforts are aligned.
Manage and measure the Team Leaders and their respective teams.
Oversee project managers, where applicable.
Ensure workplace compliance in line with all relevant legislation.
Requirements
Minimum of 3-5 years' experience in general management role with a background in sales and business development in the tourism or related industry.
Knowledge of key players in the tourism or related industry, including private and public organisations.
Ability to develop and execute sales strategies.
Previous success in client acquisition and achieving revenue targets.
Exceptional commercial and negotiation skills.
Outstanding verbal and written communication skills, with the ability to present effectively to diverse audiences.
Strong relationship-building skills to include the stakeholders, team and external partners.
Strategic mindset with the ability to align business goals with market trends and analyse visitor and market data.
High level of commercial acumen and ability to identify and capitalize on income generating opportunities.
Highly motivated, proactive, positive and goal oriented.
Ability to work independently and as part of a team, with a strong drive to meet and exceed targets.
Preferred Requirements
Degree in Business, Tourism, Finance or discipline related area.
Working knowledge of the non-profit sector including funding opportunities and governance.
For more information, please contact (email protected)
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