Digital Marketing Manager

About Goodbody
Goodbody is a leading financial services firm, committed to serving and growing client relationships for 150 years.
We are a full service, investment-led business offering wealth management, asset management, investment banking and private equity services.
Our staff of over 400 work in offices across Dublin, London, Cork and Galway.
We're proud to offer prospective employees a professional, collegial work environment that encourages diversity of thought and background.
Our reputation in the Irish market for putting customers first is as consistent as the company's long-standing commitment to giving back to the communities that we work in.
About the Digital Marketing Manager role
We are seeking a strategic and hands-on Digital Marketing Manager to lead and elevate our digital presence.
This role is responsible for developing and executing a content-driven digital marketing strategy that enhances brand storytelling, drives lead generation, and improves user engagement across our website and social media channels.
The ideal candidate will bring deep expertise in SEO, content marketing, website optimisation, and performance analytics, with a strong ability to collaborate across teams and deliver measurable results.
This is a permanent role located in Goodbody's head office in Dawson Street Dublin with hybrid working opportunities.
Digital Marketing Manager Accountabilities include:
Define and implement an effective content marketing strategy including setting objectives, auditing effectiveness, evaluating ROI, defining content types for brand storytelling and lead generation.
Manage Goodbody website to include updating and adding new content, reviewing analytics and outlining recommendations for improvements.
Leading on website optimisation for SEO as well as usability.
Defining a strategy for SEO and planning improvements across the website to boost awareness and visits.
Support senior manager on strategising and overseeing social media presence across all channels.
Using Google Analytics and other measurement tools to review content and SEO effectiveness and develop tactics to improve performance.
Creating, maintaining, and implementing digital marketing and editorial calendars in collaboration with executives and content creators including updates to the website via wordpress.
Ability to write content with a keen attention to detail.
Ensure content aligns to brand messaging.
Measuring, reporting and recommending on the performance of all digital marketing campaigns.
Qualifications and Experience
Bachelor's Degree in Marketing – ideally this would be a digital marketing degree
5+ years' experience in digital marketing.
Solid understanding of PPC, SEO & SEM concepts.
Demonstrable experience leading and managing SEO/SEM, email, social media and/or display advertising campaigns.
Strong analytical skills.
Experience with WordPress or a similar tool.
Ideal Characteristics
Technically proficient, especially with tools like Google Analytics, WordPress, and SEMrush.
Analytical mindset with experience using data to inform decisions and optimise performance.
Detail-oriented and organised, with the ability to manage multiple projects.
Collaborative communicator who works well with cross-functional teams.
Proactive and self-driven, comfortable taking ownership and leading initiatives.
Goodbody is focused on helping our employees thrive, and we do this by bringing to lifeour Employee Value Proposition (EVP) 'Together we prosper'.
Our firm's purpose is to create long-term prosperity, and we cannot execute on our purpose without the right talent at Goodbody.
To make sure we attract and retain industry-leading, passionate and inspiring talent, we've built a vibrant culture based on inclusion, opportunities to grow and a commitment to 'do the right thing', one of our core values.
We live this by offering:
Regular employee events through our universal inclusion programme fostering a sense of belonging and celebrating differences.
And an 'always on' approach to social, financial, mental and physical wellbeing.
A benefits package that includes a generous pension scheme, educational sponsorship and health insurance, along with a hybrid working model to promote better work/life balance
Opportunities to give back through sustainability initiatives, volunteering and on-site and online meetings with our charity partners
Goodbody is an equal opportunities employer and is committed to fostering an inclusive workplace which values and benefits from the diversity of our workforce.
Reasonable accommodations are offered at every stage of our recruitment process.
Should you have a reasonable accommodation request please include a note in your application or email us directly at ******
Please read the Goodbody Recruitment Privacy Notice.
By submitting your personal data to us, you acknowledge that you have read and understood this Privacy Notice and agree to the use of your personal data in line with this.
We will only use the information that we collect about you lawfully in accordance with the Data Protection Acts, 1988 and 2003 and the EU General Data Protection Regulation (GDPR).
Appointment to this role is subject to the candidate's eligibility to work in Ireland.Where agency assistance is required, our Recruitment Team will engage directly with suppliers.
Unsolicited CVs / profiles supplied to Goodbody by recruitment agencies will not be accepted for this role.
Goodbody operates a direct sourcing model and where agency assistance is required, the HR team will engage directly with our recruitment partners.
Goodbody Stockbrokers UC, trading as Goodbody, is regulated by the Central Bank of Ireland.
In the UK, Goodbody is also subject to regulation by the Financial Conduct Authority.
Goodbody is a member of Euronext Dublin and the London Stock Exchange.
Goodbody is a member of the group of companies headed by AIB Group plc.
Goodbody Stockbrokers UC, trading as Goodbody, is regulated by the Central Bank of Ireland and Goodbody Stockbrokers UC is authorised and regulated in the United Kingdom by the Financial Conduct Authority.
Goodbody is a member of Euronext Dublin and the London Stock Exchange.
Goodbody is a member of the group of companies headed by AIB Group plc.
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