Digital Marketing Manager

4 weeks ago

Dublin, Dublin City, Ireland Gong Full time

Gong empowers everyone in revenue teams to improve productivity, increase predictability, and drive revenue growth by deeply understanding customers and business trends; driving impactful decisions and actions. The Gong Revenue AI Platform captures and contextualizes customer interactions, surfaces insights and predictions, and powers actions and workflows that are essential for business success. More than 4,500 companies around the world rely on Gong to unlock their revenue potential. For more information, visit www.gong.io.

Gong is hiring a Digital Marketing Manager to scale our paid search and social programs across Google, LinkedIn and Meta. As a key member of the Growth Marketing team, you'll report to the Director of Digital Growth and collaborate with the paid social lead to drive full-funnel performance—generating pipeline, accelerating deal velocity, and uncovering new growth opportunities across priority business segments.

This is a high-impact individual contributor role for someone who thrives in a fast-paced environment and brings a deep understanding of paid search and social execution, ABM targeting, and performance optimization.

This role is based from our Dublin office and requires being on-site 3 days per week.

RESPONSIBILITIES
  • Own and execute paid social campaigns across LinkedIn and Meta—from audience targeting and creative testing to optimization and reporting.
  • Manage paid search in partnership with our agency, providing direction on keyword strategy, campaign structure, and efficiency improvements.
  • Track and analyze performance across channels—measuring CPC, CTR, CVR, pipeline contribution, and ROAS—to inform spend and strategy.
  • Use tools like Demandbase, 6sense, and LinkedIn Campaign Manager to target high-priority accounts with precision.
  • Launch and iterate on full-funnel campaigns aligned to segment goals (brand, demand, expansion).
  • Collaborate with ABM, Content, Creative, and Sales to ensure message-market fit for custom audiences.
  • Identify and operationalize test-and-learn opportunities; contribute insights to campaign recaps and readouts.
QUALIFICATIONS
  • 6–10 years of B2B digital marketing experience, with a strong focus on paid search and paid social execution and optimization.
  • Hands-on expertise in LinkedIn Campaign Manager, Meta Ads Manager, and audience tools like Demandbase and 6sense.
  • Proven ability to drive measurable results across awareness, demand, and in-funnel acceleration.
  • Strong analytical skills with experience tying campaign performance to business outcomes.
  • Comfortable collaborating cross-functionally with content, creative, and sales teams.
  • Ability to work alongside agency partners while driving in-house strategy and accountability.
  • Proficiency with Salesforce, Marketo, Google Analytics, and Tableau.
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