Digital Marketing Executive

City Education Group (CEG) is a leader in delivering high-quality, innovative educational experiences, empowering students to achieve their academic and career aspirations. Spanning four distinct colleges, CEG provides a diverse range of programs, including second-level, third-level, professional qualifications, CPD, and English language training. With over a decade of excellence, we continue to expand and innovate, ensuring our programs meet the evolving needs of learners in an ever-changing global landscape. In 2024, CEG announced the addition of PEN (Planet Education Networks) as a new shareholder, marking an important milestone in our continued growth & success.

The Digital Marketing Executive will provide support to the Marketing Manager in implementing the Group's marketing and communication strategy. This will involve a combination of administrative, creative and analytical tasks that will contribute to the development and execution of marketing campaigns.

• Campaign Support: Assisting with the planning and execution of marketing campaigns across multiple channels (email, social media, print, digital, etc.).
• Website Maintenance: Maintenance and on-going development of City Colleges Education Group websites including the establishment of effective SEO strategies, development of suitable content and assurance that all elements of the sites provide a positive user experience.
• Market Research: Conducting research to understand market trends, customer preferences, and competitors to help shape marketing strategies and improve brand positioning.
• Marketing Events: Management of any marketing related projects such as exhibitions, promotional stands, events etc.
• Content Creation: Creating or coordinating the creation of content for marketing materials, such as social media posts, email newsletters, and advertisements.
• Social Media Management: Managing and monitoring social media accounts, including scheduling posts, responding to customer inquiries, and analysing engagement metrics. Maintaining a social media calendar to ensure consistent and timely content delivery across all platforms.
• Data Analysis: Tracking and analysing campaign performance using various analytics tools (Google Analytics, social media etc.) and reporting on engagement, traffic, and conversions.
• Promotional Material: Production of promotional material such as brochures, flyers, press ads, ensuring that all marketing materials adhere to the brand's guidelines and messaging.
• Collaboration: Working closely with other departments, such as sales, management and college/school administration to align marketing initiatives with business goals.
• CRM & Marketing Automation: Leverage Salesforce for campaign execution, lead tracking, segmentation, and reporting to support student recruitment and business growth.

Qualifications & Experience:

• Bachelor's Degree in Marketing, Communications, Business, or a related field (Master's degree is an advantage).
• Min. 1 year of professional experience in digital marketing campaigns, planning, implementation, management & reporting.
• An understanding of the Irish education sector and student recruitment will be a plus.
• Experience with Google Ads, Google Analytics, Meta Ads, TikTok Ads.
• Experience with graphic design software (Canva, Adobe Photoshop, Figma) and enjoys videography & photography to create compelling visual content for marketing materials.
• Working knowledge of Salesforce is highly desirable.
• Passionate about the digital landscape with a strong understanding of various marketing techniques.
• Ability to generate creative ideas to engage audiences and potential customers.
• Self-motivated and proactive person with high degree of attention to detail.
• Strong multi-tasking abilities to plan, organise and meet deadlines.

• Competitive salary package.
• Comprehensive training and professional development opportunities.
• A dynamic and supportive work environment in a growing education group.
• Career advancement pathways within the expanding education sector.

• The successful candidate will report on a day -to-day basis to the Marketing Manager

• Job Type: Permanent, Full-Time
• Hours: 39hrs a week
• Location: South Great Georges Street, Dublin 2, Ireland – four days onsite and one remotely
• Salary: €35,000 per annum

• Please include your CV, Cover Letter, and Portfolio with a sample of your design work(s) to be considered for this role.