Digital Marketing Executive

3 weeks ago

Shannon, Ireland Mweds Ltd Full time

MWeds connects job-seekers with partner employers.Job DescriptionJob Title: Digital Marketing ExecutiveEmployer: Core Optimisation LtdLocation: Unit 2, Free Zone Bay 137, Shannon Industrial Estate, Shannon, Co.Clare, V14 H529Salary: €34,000 per yearHours: 39 hours per weekAs a Digital Marketing Executive, you will be responsible for planning, executing, and optimizing paid advertising campaigns across Google Ads, Meta platforms, and other digital channels.You bring a strong foundation in strategy, analytics, and content performance.You will also conduct marketing and content audits to support continuous improvement across digital touchpoints.ResponsibilitiesPPC Campaign Management: Plan, manage, and optimize paid campaigns across Google Ads, Meta (Facebook/Instagram), and LinkedIn.Ensure alignment with campaign objectives, continuously improving performance through testing and data analysis.Performance Tracking & Reporting: Monitor and report on key performance indicators (KPIs) using tools such as Google Analytics, Meta Ads Manager, and Google Ads.Translate data into actionable insights and recommendations.Digital Marketing & Content Audits: Conduct in-depth audits of websites, landing pages, and content assets to evaluate SEO, UX, and overall digital marketing effectiveness.Present findings and improvement opportunities to internal teams or clients.A/B Testing & Optimization: Execute A/B and multivariate tests on ad copy, creatives, and landing pages to improve click-through and conversion rates.Budget Management: Track ad spend to ensure it aligns with allocated budgets and business goals.Assist in monthly budget forecasting and performance analysis.Creative Collaboration: Collaborate with design and content teams to develop ad creatives and messaging that support campaign objectives and reflect brand identity.Audience Targeting & Segmentation: Build and refine custom audience segments based on behavioural, demographic, and intent data to maximize campaign relevance and efficiency.Competitor & Trend Research: Stay up to date with digital advertising trends, platform updates, and competitor activity to identify new opportunities and maintain a competitive edge.QualificationsDegree or Master Degree in Marketing or Digital Marketing.#J-*****-Ljbffr

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