Residential Marketing Specialist

OverviewResidential Marketing Specialist [14 Months] – Vacancy Number: ***** – Category: Marketing – Job Type: Temporary Full-timeWe are seeking a high-performing Marketing Specialist with 3–4 years' experience in B2C marketing to join the Electric Ireland Residential Marketing Team.This role supports the development and implementation of marketing strategies and plans to support Electric Ireland Residential in achievement of their commercial electricity, gas and net zero products and services objectives.Key ResponsibilitiesDevelopment and execution of BTL marketing strategies from briefing through to implementation including setting KPIs, providing business and customer insights, liaising with the central marketing function, and coordinating campaign timings across the marketing mix.Conduct post campaign analysis and update business on performance against targets.Management of BTL communications calendar to ensure various business requirements are met.Collaborate with Product Management, CVM, Propositions, Sales, Marketing & Insights teams to align develop marketing campaigns and customer communications.Development and execution of event strategy to achieve Brand, sales, and Net Zero objectives.Develop communications briefs using customer and market insights which results in effective and clear customer communications.Ensuring marketing activities are aligned with business objective and goals.Analyse competitive offerings and recommend strategies for differentiation.Experience and QualificationsMinimum 3–4 years' experience in marketing and planning (B2C).Exceptional communications skills with outstanding oral, written, editing and presentation skillsExcellent project management skills with the ability to juggle multiple priorities in a fast-changing environmentExperience with CVM systems, campaign planning, execution and optimisation.High level of personal responsibility and ability to set own objectives and milestones.Strong Interpersonal and stakeholder management skillsAbility to work collaboratively as a key part of a multi-disciplinary team, with a strong focus on information sharingExperience in energy, renewables, or sustainability-focused sectors.LocationThis position will be based between Swift Square, Santry and Fitzwilliam Street, Dublin 2.ESB is committed to smart working – combining digital tools with a culture of trust and empowerment to enable flexible ways of working.The successful candidate may work flexibly within their jurisdiction with attendance at the workplace for in-person collaboration on at least one anchor day per week.All smart working arrangements are subject to manager approval and ongoing review, based on the operational requirements of the role, the team, and the individual.Reporting ToElectric Ireland Residential Marketing ManagerWhy Work with Us?Opportunity to lead Ireland's transition to net zero carbon futureCareer development through mentoring and trainingCorporate Social Responsibility OpportunitiesSports and Social ClubsNetworking opportunitiesCredit UnionAccess to staff well-being programmesGenerous parental leave entitlementsStrong values-based and inclusive cultureStrong commitment to diversity, equity and inclusionGreat team environment working to our Core Values: Courageous, Caring, Driven and TrustedClosing Date22nd October ****Your application will be held in reserve for 6 months should you be suitable for the role.Diversity, Equity and InclusionESB is committed to being an equal opportunities employer.We welcome applications from all sections of society and ensure that no one is discriminated against on the grounds of race, religion or belief, ethnicity or nationality, disability, age, citizenship, marital status, domestic or civil partnership status, sexual orientation or gender identity, or any other basis as protected by law.Applicants who anticipate requiring assistance or reasonable accommodations for any part of the application or interview process may contact, in confidence, ******.About ESBJoin us in our mission to achieve a net-zero electricity system by ****.ESB is Ireland's leading energy utility, with activities spanning electricity generation, transmission and distribution, energy supply, energy services and international consultancy.Operating in Ireland, Northern Ireland and Great Britain, we invest over €1 billion each year to deliver a new energy future based on reliable, affordable zero-carbon electricity.#J-*****-Ljbffr