Product Marketing Specialist

2 weeks ago

Dublin, Ireland Beqom Full time

Overview
Join beqom - where tech meets impact
We're looking for a hands-on Product Marketing Specialist to help drive the success of our product portfolio.
This role blends strategy with execution: you'll craft compelling positioning, support go-to-market launches, and equip our sales teams with the tools they need to win.
It's the perfect fit for a marketer who wants to grow their career in product marketing, while making a tangible impact in a high-growth SaaS company.
The Role
Product Marketing Specialist (Individual Contributor)
We're looking for a hands-on Product Marketing Specialist to help drive the success of our product portfolio.
This role blends strategy with execution: you'll craft compelling positioning, support go-to-market launches, and equip our sales teams with the tools they need to win.
It's the perfect fit for a marketer who wants to grow their career in product marketing, while making a tangible impact in a high-growth SaaS company.
What you\'ll do
Crafting messaging and positioning that's clear, differentiated, and resonates with distinct buyer and user personas.
Driving go-to-market activities for product launches and updates—ensuring sales and marketing teams have what they need to execute.
Creating sales enablement materials such as pitch decks, playbooks, one-pagers, FAQs, and competitive battlecards.
Collaborating cross-functionally with product, sales, growth marketing, and services teams to ensure consistent storytelling across every touchpoint.
Monitoring market trends and competitors to keep our positioning sharp and up to date.
Measuring impact of product marketing tactics, producing reports on adoption, engagement, and deal acceleration.
What We're Looking For
2–4 years of experience in product marketing or a related marketing role (B2B SaaS required; HR tech a plus).
Experience supporting go-to-market launches or product lifecycle communications.
Strong communication skills—confident in crafting messaging and presenting to commercial teams.
Customer-centric mindset, with curiosity for understanding buyer needs and turning them into value propositions.
Ability to work independently in a fast-paced environment, while collaborating across functions.
A proactive, AI-first mindset — you embrace new tools and ways of working.
Why Join Us?
Your career, your design.
Autonomy is our default - your campaigns, your impact.
Drive meaningful growth.
Be the engine behind pipeline success for a growing SaaS company.
Experiment with the new.
From AI to emerging ad platforms, you'll have room to test and learn.
Belong to something bigger.
Collaborate with a diverse, international team across Europe and the US.
Grow in a scale-up.
Be part of a company that's redefining how global enterprises think about compensation.
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