Product Marketing Specialist
3 weeks ago
Join to apply for the Product Marketing Specialist - B2B role at Ziff Davis
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DescriptionWe're Ookla, the company behind Speedtest, Downdetector, Ekahau, RootMetrics, and an expanding suite of connectivity solutions. Our team is passionate and inspired by possibility. We seek team members who enjoy solving complex problems, are motivated to challenge themselves, and are excited to turn clever ideas into unique products.
Millions of consumer-initiated tests are performed through our products daily, collecting billions of data points globally. This data offers numerous opportunities to analyze and optimize our broader strategy. Working here means using Ookla data and insights to improve connectivity for all.
Role OverviewWe are looking for a creative, collaborative, and strategically-minded B2B Product Marketing Specialist to join our team. This role acts as a key link between Product, Sales, and Marketing to ensure we deliver the right solutions with the right message at the right time.
Ideal Candidate Traits- Skilled in creating compelling go-to-market plans and materials
- Enjoy crafting campaigns that attract prospects and customers
- Capable of translating complex topics into approachable messaging
- Passionate about improving connectivity through innovative products
The ideal candidate is self-directed, proactive, and values teamwork. A background or interest in the software, telco, internet, or networking industry is a plus.
What We OfferA flexible work environment that values individuality, fun, and talent. We provide excellent hardware, software, and tools, along with educational opportunities, resource libraries, team activities, and more.
Our benefits include competitive compensation, paid time off, and support for accessibility needs. We care deeply about our team and the work we do.
Responsibilities- Develop and promote product marketing resources such as case studies, guides, research articles, webinars, white papers, and videos.
- Plan and execute cross-channel marketing campaigns across content, email, web, social media, and ads to increase brand awareness, engagement, and conversions.
- Maintain and expand competitive intelligence, including market monitoring and research.
- Facilitate cross-departmental training to ensure messaging consistency.
- Collaborate with regional teams and analysts to identify and share use cases and messaging globally.
- Work with product and sales teams on product and feature launches.
- Manage social media channels, create content calendars, and monitor performance metrics.
- Update and maintain product collateral and sales enablement resources.
- Support additional initiatives driven by the Product Marketing team.
- 2-3+ years in marketing, communications, or a related field
- Strong business writing skills and experience with technical messaging
- Knowledge of product marketing principles and best practices
- Experience managing social media content and campaigns
- Excellent project management skills
- Team player with strong interpersonal skills
- Creative thinker with innovative ideas
- Experience in B2B marketing
- Industry experience in internet, networking, or telecommunications is a plus
- Proficiency with marketing automation and CRM tools is a plus
- Successful background check
We support remote work and provide resources for success and growth. If you have accessibility needs, contact [email protected].
Job Details- Seniority level: Mid-Senior level
- Employment type: Full-time
- Job function: Marketing
- Industries: Technology, Information, and Internet
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