Digital Product Specialist

6 days ago

Dublin, Dublin City, Ireland Dublin Airport Authority plc Full time

Join to apply for the Digital Product Specialist - App role at daa

The Digital Product Specialist - App plays a pivotal role in the development, optimisation, and performance of the Dublin Airport App. Acting as a bridge between technical teams, marketing stakeholders, and external partners, the specialist ensures that app features are user-centric, technically sound, and aligned with strategic goals. This role demands a blend of digital product insight, stakeholder coordination, and data-driven decision-making to enhance the app experience and drive user engagement. Reporting to the Digital Development Lead, this position is ideal for a digital professional or a business/marketing graduate with a passion for digital and app development.

The ideal candidate will have 3 to 5 years of experience in a digital-related role within a fast-paced, dynamic setting and be eager to advance their career in Digital.

Responsibilities
  • Work with the Digital Development Lead to define app features and future roadmap
  • Support app releases, updates, and hotfixes across iOS/Android
  • Use research and feedback to guide feature improvements
  • Monitor performance and usability to enhance experience
  • Work with UI/UX team effectively to ensure steady flow of work for the development team
  • Track KPIs: downloads, retention, engagement, conversion
  • Share insights through regular stakeholder reports
  • Liaise across internal teams and external vendors
  • Resolve technical issues and user complaints
  • Oversee in-app content, promotions, and seasonal updates
  • Align app messaging with broader marketing efforts
  • Manage wallet integrations and rewards features
  • Support UAT and validate new features
  • Log bugs and coordinate fixes with developers
  • Lead keyword research and metadata updates for App Store Optimisation
  • Run A/B tests to improve conversion rates in App Stores
  • Monitor and report on app store performance
Qualifications and Background

Seniority level: Mid-Senior level

Employment type: Full-time

Job function: Information Technology

Industries: Technology, Information and Media

Location

Dublin, County Dublin, Ireland


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