Marketing Specialist

4 weeks ago

Dublin, Dublin City, Ireland Adecco Full time
Overview

Marketing Specialist role at Adecco

Job Title: B2B Marketing Specialist
Location: Dublin (Hybrid Work Model)

Ready to shape the future of automotive commerce? Join a market-leading innovator transforming how people shop for cars. Our client is on a mission to connect high-intent buyers with trusted dealers through cutting-edge technology and data-driven marketing. They're seeking a B2B Marketing Specialist to help drive growth across the UK and Canada.

About the Role

As a B2B Marketing Specialist, you'll be at the heart of demand generation—crafting and executing campaigns that deliver measurable impact. You'll collaborate closely with Product Marketing, Sales, and Business Operations to ensure dealer partners engage with the right audience at the right time.

Key Responsibilities
  • Campaign Strategy & Execution: Design and implement multi-channel marketing campaigns aligned with business goals across email, paid media, direct mail, and social platforms.
  • Performance Optimisation: Use marketing automation tools and analytics to refine campaigns, boost engagement, and reduce churn.
  • Data-Driven Insights: Conduct A/B testing, monitor KPIs, and share actionable insights with stakeholders to continuously improve performance.
  • Audience Targeting: Develop segmentation strategies to personalise messaging and maximise relevance.
  • Event Marketing: Support planning and execution of dealer-facing events in collaboration with the events team.
  • Cross-Functional Collaboration: Partner with Sales, Product Marketing, and Ops to ensure campaigns align with broader business objectives.
  • Budget Oversight: Manage budgets for demand generation and retention initiatives, ensuring efficient resource allocation.
  • Market Intelligence: Stay ahead of industry trends and competitor activity to inform strategic decisions.
What You'll Bring
  • Experience: 2+ years in B2B marketing, ideally within a tech-driven or automotive environment.
  • Marketing Expertise: Solid understanding of marketing principles, campaign strategy, and execution.
  • Analytical Mindset: Comfortable working with tools like Looker, Salesforce, Google Analytics, and Marketo (preferred).
  • Creative Drive: Ability to generate compelling campaign ideas and write persuasive marketing copy.
  • Strong Communicator: Excellent written and verbal communication skills, with a knack for turning data into stories.
  • Organised & Detail-Oriented: Skilled in managing multiple projects and deadlines with precision.
  • Self-Starter: Proactive, independent, and solution-focused.
Why Join?

Our client offers a people-first culture that values innovation, collaboration, and growth. You'll enjoy:

  • Competitive salary + equity for all employees
  • Flexible hybrid work model
  • Daily free lunch
  • Discounts on new cars
  • Access to meditation and fitness apps
  • Commuting cost coverage
  • Generous time-off policies
  • Career development programmes

Ready to drive change in the automotive industry? Apply now and be part of a team that's redefining the car buying experience.

Adecco Ireland is acting as an Employment Agency in relation to this vacancy.


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