Marketing Specialist

4 days ago

Dublin, Dublin City, Ireland Adecco Full time
Overview

Marketing Specialist role at Adecco

Job Title: B2B Marketing Specialist
Location: Dublin (Hybrid Work Model)

Ready to shape the future of automotive commerce? Join a market-leading innovator transforming how people shop for cars. Our client is on a mission to connect high-intent buyers with trusted dealers through cutting-edge technology and data-driven marketing. They're seeking a B2B Marketing Specialist to help drive growth across the UK and Canada.

About the Role

As a B2B Marketing Specialist, you'll be at the heart of demand generation—crafting and executing campaigns that deliver measurable impact. You'll collaborate closely with Product Marketing, Sales, and Business Operations to ensure dealer partners engage with the right audience at the right time.

Key Responsibilities
  • Campaign Strategy & Execution: Design and implement multi-channel marketing campaigns aligned with business goals across email, paid media, direct mail, and social platforms.
  • Performance Optimisation: Use marketing automation tools and analytics to refine campaigns, boost engagement, and reduce churn.
  • Data-Driven Insights: Conduct A/B testing, monitor KPIs, and share actionable insights with stakeholders to continuously improve performance.
  • Audience Targeting: Develop segmentation strategies to personalise messaging and maximise relevance.
  • Event Marketing: Support planning and execution of dealer-facing events in collaboration with the events team.
  • Cross-Functional Collaboration: Partner with Sales, Product Marketing, and Ops to ensure campaigns align with broader business objectives.
  • Budget Oversight: Manage budgets for demand generation and retention initiatives, ensuring efficient resource allocation.
  • Market Intelligence: Stay ahead of industry trends and competitor activity to inform strategic decisions.
What You'll Bring
  • Experience: 2+ years in B2B marketing, ideally within a tech-driven or automotive environment.
  • Marketing Expertise: Solid understanding of marketing principles, campaign strategy, and execution.
  • Analytical Mindset: Comfortable working with tools like Looker, Salesforce, Google Analytics, and Marketo (preferred).
  • Creative Drive: Ability to generate compelling campaign ideas and write persuasive marketing copy.
  • Strong Communicator: Excellent written and verbal communication skills, with a knack for turning data into stories.
  • Organised & Detail-Oriented: Skilled in managing multiple projects and deadlines with precision.
  • Self-Starter: Proactive, independent, and solution-focused.
Why Join?

Our client offers a people-first culture that values innovation, collaboration, and growth. You'll enjoy:

  • Competitive salary + equity for all employees
  • Flexible hybrid work model
  • Daily free lunch
  • Discounts on new cars
  • Access to meditation and fitness apps
  • Commuting cost coverage
  • Generous time-off policies
  • Career development programmes

Ready to drive change in the automotive industry? Apply now and be part of a team that's redefining the car buying experience.

Adecco Ireland is acting as an Employment Agency in relation to this vacancy.


#J-18808-Ljbffr

  • Marketing Specialist – Children's Education

    18 hours ago

    Dublin, Dublin City, Ireland Mint Marketing Talent Full time

    Social network you want to login/join with:Marketing Specialist – Children's Education, Dublincol-narrow-leftClient:Mint Marketing TalentLocation:Dublin, IrelandJob Category:Other-EU work permit required:Yescol-narrow-rightJob Reference:7f83c4bf8654Job Views:6Posted:01.08.2025Expiry Date:15.09.2025col-wideJob Description:We are looking for an experienced...

  • Brand Marketing Specialist

    2 weeks ago

    Dublin, Dublin City, Ireland beBeeMarketing Full time €40,000 - €70,000

    Job Title:Brand Marketing SpecialistThe Brand Marketing Specialist is a critical role within our organization, responsible for driving marketing efforts and promoting our brand.This position requires an experienced professional with a strong background in marketing and communications, possessing relevant third-level qualifications and minimum 3-5 years of...

  • Digital & Marketing Specialist

    5 days ago

    Dublin, Dublin City, Ireland Adecco Full time

    Join to apply for the Digital & Marketing Specialist role at AdeccoJoin to apply for the Digital & Marketing Specialist role at AdeccoGet AI-powered advice on this job and more exclusive features.Direct message the job poster from AdeccoRecruitment Business Partner @ The Adecco Group | Building Strategic Hiring SolutionsJob Title: Digital & Marketing...

  • Digital Marketing Specialist

    4 days ago

    Dublin, Dublin City, Ireland beBeeAudience Full time €90,000 - €110,000

    Job TitleWe are seeking a skilled Digital Marketing Specialist to join our team.The role will be integral to the development of innovative marketing strategies, providing thought leadership and delivering solutions to drive business growth globally.

  • Market Specialist

    1 week ago

    Dublin, Dublin City, Ireland beBeeMarket Full time €60,000 - €80,000

    Market Specialist, Global Response OperationsDescription:We are seeking a skilled Market Specialist to join our Global Response Operations team. As a key member of this team, you will play a critical role in responding to real-time crises, identifying emerging risks, and conducting risk-related investigations.Responsibilities:Work as part of the SEO Europe...

  • Engineering Marketing Specialist

    2 weeks ago

    Dublin, Dublin City, Ireland Total Talent Solutions Full time

    Job Title: Traditional Marketing Specialist (Experience in Engineering/Pharma ESSENTIAL) Location: Remote (Europe-based) Must be willing to Travel around Europe Type: Full-Time, Permanent Salary: Up to €60,000 per annum DOE Help Shape the Future of Biopharma Manufacturing Our client is a leading manufacturer of biopharma process equipment and modular...

  • Digital Marketing Specialist

    1 week ago

    Dublin, Dublin City, Ireland beBeeMarketing Full time €45,000 - €60,000

    Key Role: Digital Marketing SpecialistElevate the hotel's presence across both digital and traditional marketing channels.Main Responsibilities:Develop and implement innovative strategies to enhance the hotel's digital footprint.Manage content creation, develop engaging campaigns, and drive project ownership from concept to delivery.Requirements:Strong...

  • Marketing Growth Specialist

    2 weeks ago

    Dublin, Dublin City, Ireland beBeeDigital Full time €50,000 - €60,000

    Unlock Your Potential as a Marketing ExpertCover-More Group is a global leader in providing reliable, fast, flexible and bespoke services for our customers.Key Responsibilities:Assist in achieving revenue targets and implementing online growth strategies to improve business performance across European markets.Continually explore market opportunities and...

  • Regional Marketing Campaign Specialist

    1 week ago

    Dublin, Dublin City, Ireland beBeeMarketing Full time €55,000 - €75,000

    Job DescriptionWe are seeking a talented Marketing Campaign Specialist to join our team. In this role, you will be responsible for planning and executing regional marketing campaigns across EMEA and APAC.As a Marketing Campaign Specialist, you will work closely with our sales and global demand generation teams to support regional pipeline growth and brand...

  • Digital Marketing Specialist

    4 days ago

    Dublin, Dublin City, Ireland beBeeDigitalMarketing Full time €37,500 - €42,500

    Job Description We are seeking a highly skilled Digital and Social Media Marketing Specialist to join our dynamic team. Key Responsibilities: Spearhead digital marketing campaigns across various social media platforms.Develop engaging content for our online presence.Support the setup, testing, and delivery of innovative technology experiences at events....