Marketing & Events Specialist

2 weeks ago

Dublin, Dublin City, Ireland The Access Group Full time

Love Work. Love Life. Be You.

Join the Access family and see how we make software ideas become a reality Our core values of 'love work, love life' have been central to our success and we're looking for people to join us who share our passion for making things better every day.

What are we all about?

The Access Group is a leading provider of business management software to small and mid-sized organizations in the UK, Ireland, USA and Asia Pacific. A dynamic and innovative B2B SaaS company, Access is dedicated to delivering software solutions that help our more than 100,000 customers across commercial and non-profit sectors become more productive and efficient.

With 20+ years of uninterrupted growth, we are seeking a Marketing & Events Specialist to support our growing Americas region.

About You:

You are a dynamic and results-driven marketing professional who thrives in a fast-paced environment. With a passion for event marketing and a keen understanding of B2B strategies, you are eager to take ownership of impactful marketing initiatives that drive brand awareness and lead generation. You enjoy the challenge of planning and executing engaging in-person and virtual events, forging relationships with industry associations, and crafting compelling marketing campaigns that resonate with target audiences.

In this role, you will join our Construction ERP marketing team and will have the opportunity to work closely with cross-functional teams—including sales, digital, and content marketing—to develop and implement innovative strategies that fuel growth. Your ability to manage multiple projects, analyze performance metrics, and optimize marketing efforts will be instrumental in shaping our success. If you are proactive, resourceful, and excited to contribute to a market-leading ERP solution in the construction sector, this role offers the perfect platform to make a real impact.

Day-to-day, you will:

  • Event Marketing: Own the planning and execution of face-to-face and online events – both national trade events, regional associations and meetups, and online webinars.
  • Trade association support: Support sales with networking with regional trade associations to expand our field marketing efforts.
  • Content marketing: Work with the content team to develop and promote a rich and varied marketing plan that attracts a qualified audience for our marketing campaigns.
  • Sales enablement: Support our sales teams with appropriate resources to help their self-gen efforts.
  • Campaign management: Execute and collaborate with DMM on campaigns to engage prospects through the sales funnel.
  • Digital marketing: Work with digital team on campaigns to grow leads and pipeline via inbound digital strategies.
  • Email marketing: Plan and execute outbound email marketing activity via our CRM automation tool Marketo.
  • Performance management and analytics: Measure and report on results vs targets; optimize plans and test, measure, research new approaches; analyze and define audience segments to drive campaign plans.
  • Stakeholder management: Engage with the Access culture to build a network of relationships with stakeholders via continual communications with your sales, product and marketing colleagues.
  • Budget management: Update budgets and monitor spend alongside campaign effectiveness/ROI.

As a well-rounded marketer, your Skills and Experiences likely include:

Required:

  • Bachelor's degree in marketing, business, or a related field, or equivalent relevant experience.
  • Strong understanding of software and B2B marketing strategies, ideally with experience in the technology sector.
  • Proven experience in planning and managing both in-person and online events.
  • Ability to develop and execute integrated marketing plans across various channels, with a focus on inbound digital and outbound tactics.
  • Experience supporting the creation and execution of content marketing strategies that attract and engage a qualified audience.
  • Familiarity with digital marketing strategies, including PPC, SEO, and social media, to drive lead generation and pipeline growth.
  • Ability to track, analyze, and report on marketing performance, optimizing campaigns based on data-driven insights.
  • Experience managing budgets and monitoring campaign and event effectiveness/ROI.
  • Strong collaboration and stakeholder management skills, with the ability to communicate marketing strategies effectively across teams.
  • Adaptable, solution-oriented team player who thrives in a fast-paced environment.
  • Ability to travel up to 20% annually for in-person events, as needed.

Please note that candidates must reside within the Eastern or Central time zones to ensure alignment with our core business hours and effective collaboration with our team.

Applicants must be eligible to work in the U.S. without sponsorship from the employer (e.g., H1-B visa) for this opportunity.

What does Access offer you?

We are a growing software company, and we deliver on what we say we do We take the development of our people seriously and we will work with you to carve out your success plan and provide opportunities to accelerate your career and make a real difference.

If you join our team, you'll soon discover that we excel at building strong, enduring relationships, including those with our employees. On top of a competitive salary, you'll receive the following benefits and much, much more:

  • 22 days paid time off
  • 11 company paid holidays
  • Medical, dental & vision insurance
  • 401(k) with 5% company match
  • Short-term and long-term disability insurance
  • Parental leave for birthing and non-birthing parents
  • Flexible work environment

Compensation: The anticipated base salary range for this position is $65,000 to $83,000 annually, with additional On Target Earnings (OTE). Final compensation will be determined based on a variety of factors, including location, qualifications, experience, and skill set. Any compensation outside the stated range will be determined in accordance with applicable laws and company policy.

The Access Group is committed to a diverse and inclusive workplace and is proud to be an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, creed, gender, national origin, age, disability, veteran status, sex, gender expression or identity, sexual orientation or any other basis protected by applicable federal, state, or local law.

Why not join our vibrant team where you can love what you do, love how you live, and most importantly, be authentically you? Let's make a difference together.

#J-18808-Ljbffr

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