Marketing, Web

Marketing, Web & Design Executive

Principle Accountabilities:

• Marketing & Digital Campaigns – Develop, coordinate, and execute marketing initiatives across digital platforms, including social media, email, and in-house channels, ensuring alignment with brand voice and business objectives.
• Content & Creative Design – Create, source, and manage engaging visual and written content for websites, social media, email, OTAs, and internal displays, maintaining a high standard of creativity and brand consistency.
• Website & Third-Party Platform Management – Maintain and enhance hotel and restaurant websites, oversee third-party tools (Asksuite, OAKY, Foresight), and ensure accurate content and imagery across OTA listings and in-house systems.
• SEO & Analytics – Apply SEO best practices and monitor digital performance through analytics tools, generating insights to support ongoing improvements and decision-making.
• Strategic & Administrative Support – Assist with budget monitoring, vendor management, reporting, and the continuous identification of new digital opportunities to strengthen competitiveness.

Knowledge:

• To be fully aware of The Hotels products and services and those of the competitive set locally and nationally.
• Understand hotel pricing structure and be familiar with current rates in the market.
• Understanding of hotels seasonality, need periods and periods of high demand.
• Develop and understanding of the corporate travel market including Global Distribution Systems as a channel to the corporate market.
• Develop and understanding of social media communications.
• Ability to work on own initiative.

Key responsibilities:

• Be part of the social media team dealing with agencies who undertake our social media.
• Coordinate with PR and creative agencies to amplify brand voice.
• Create multimedia content: static graphics, animated assets, short-form videos like reels.
• Monitor campaign performance and adjust strategies via social analytics and KPI dashboards.
• Manage email marketing, newsletters, and CRM-driven communication.
• Ensure brand is portrayed correctly on all channels.
• Ensure in-house TV videos are updated and distributed when necessary.
• Support the creation and updating of marketing plans for hotels and restaurants.
• Provide creative input for upcoming sales, designs and content assets.

Web & UX Design

• Maintain and enhance website content and structure for all hotel brands and restaurants.
• Ensure mobile responsiveness and optimal loading performance.
• Collaborate with UX/UI designers or developers on layout improvements.
• Conduct basic troubleshooting, site maintenance, and testing.
• Review websites monthly to ensure everything is up to date.
• Explore new ways to enhance websites for hotels and restaurants.

Third Party Tools

• Lead on the Asksuite set of tools for websites.
• OAKY – ensure relevant options are correct and explore ideas for additional packages.
• Foresight – engage with this tool and contribute to CRM maps for hotels and restaurants.
• OTA checks to ensure correct images are used on OTAs.
• In-House TV updates to assist the team with visual displays.

Brand Standards

• Apply visual branding across digital touchpoints: ads, email templates, web pages.
• Manage asset library—photos, video, case studies—for team and external use.
• Ensure consistent application of brand tone and design across all communications.

Cross-Functional Collaboration

• Work closely with marketing, operations, and sales teams to align digital efforts with business strategy.
• Coordinate with external suppliers such as photographers, videographers, developers, and printers.
• Support seasonal campaigns, physical collateral design, and hotel events.

Strategic & Administrative Support

• Assist in budget planning and tracking for digital campaigns.
• Stay abreast of digital and hospitality marketing trends for innovation.
• Handle vendor relationships, performance reporting, and admin as required.

Brand Standards & Customer Service

• Ensure branded material is approved before issuing and that hotel promotions align with brand standards.
• Provide excellent service to grow loyal customer relationships; handle queries or complaints professionally and promptly.

The job holder will also

• Observe and adhere to the companies' policies and procedures, undergoing relevant training and development to fulfil the requirements of the hotel and the post.

This job description outlines key areas of work; annual objectives will be agreed. The Marketing, Web & Design Executive will be expected to adopt a flexible approach to the needs of the service.

• Associate

• Full-time

• Marketing

• Hospitality

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