Marketing, Web

Principle Accountabilities:

Marketing & Digital Campaigns – Develop, coordinate, and execute marketing initiatives across digital platforms, including social media, email, and in-house channels, ensuring alignment with brand voice and business objectives.

Content & Creative Design – Create, source, and manage engaging visual and written content for websites, social media, email, OTAs, and internal displays, maintaining a high standard of creativity and brand consistency.

Website & Third-Party Platform Management – Maintain and enhance hotel and restaurant websites, oversee third-party tools (Asksuite, OAKY, Foresight), and ensure accurate content and imagery across OTA listings and in-house systems.

SEO & Analytics – Apply SEO best practices and monitor digital performance through analytics tools, generating insights to support ongoing improvements and decision-making.

Strategic & Administrative Support – Assist with budget monitoring, vendor management, reporting, and the continuous identification of new digital opportunities to strengthen competitiveness.

Knowledge:

1. To be fully aware of The Hotels products and services and those of the competitive set locally and nationally.
2. Understand hotel pricing structure and be familiar with current rates in the market.
3. Understanding of hotels seasonality, need periods and periods of high demand.
4. Develop and understanding of the corporate travel market including Global Distribution Systems as a channel to the corporate market.
5. Develop and understanding of social media communications.
6. Ability to work on own initiative.

Key responsibilities:

Marketing & Digital Strategy

• Be a part of the social media Team dealing with agencies who undertake our social media
• Coordinate with PR and creative agencies to amplify brand voice.
• Create multimedia content: static graphics, animated assets, short-form videos like reels.
• Monitor campaign performance and adjust strategies via social analytics and KPI dashboards.
• Manage email marketing, newsletters, and CRM-driven communication.
• Ensure brand is portrayed correctly on all channels
• Ensure that internal TV videos are updated and distribute when necessary
• Support the creation and updating of marketing plans for Hotels and Restaurants
• Creative input to upcoming sales, designs and idea creating for the best content and visual assets

Web & UX Design

• Maintain and enhance website content and structure for all hotel brands and restaurants
• Implement design updates, ensuring consistent brand visual identity.
• Ensure mobile responsiveness and optimal loading performance.
• Collaborate with UX/UI designers or developers on layout improvements.
• Conduct basic troubleshooting, site maintenance, and testing.
• Review websites monthly to ensure everything is up to date
• Look at new ways to enhance websites for hotels and restaurants

Third Party Tools

• Lead on the Asksuite set of Tools for websites
• OAKY – ensure that the relevant options are correct and use ideas for more packages that could be offered
• Foresight – become involved with this tool and have input to the CRM maps for hotels and restaurants
• OTA's do checks regularly to ensure correct images are on the OTA's
• In House TV's assist the team with updating the systems and visual displays

SEO & Analytics

• Optimize on-page and off-page SEO: meta tags, keywords, structured content – as required for restaurants
• Track site and campaign metrics using Google Analytics and related tools.
• Generate performance reports and actionable insights for management.

Brand Consistency & Creative Asset Management

• Apply visual branding across digital touchpoints: ads, email templates, web pages.
• Manage asset library—photos, video, case studies—for team and external use.
• Ensure consistent application of brand tone and design across all communications.

Cross-Functional Collaboration

• Work closely with marketing, operations, and sales teams to align digital efforts with business strategy.
• Coordinate with external suppliers such as photographers, videographers, developers, and printers.
• Support seasonal campaigns, physical collateral design, and hotel events.

Strategic & Administrative Support

• Assist in budget planning and tracking for digital campaigns.
• Stay abreast of digital and hospitality marketing trends for innovation.
• Handle vendor relationships, performance reporting, and admin as required.

Brand Standards:

1. To ensure all printed material, advertising and promotions are approved before issuing.
2. To ensure that all branded material used in the hotel or circulated from the hotel is in line with brand standards
3. To promote all marketing initiatives where appropriate.
4. To ensure that the agreed level of branded stock is to hand and all hotel publicity material is monitored.

Quality & Customer Service:

1. To work with the hotel team to ensure new & existing companies are looked after, ensuring they receive excellent service to grow a loyal relationship with the customers.
2. To deal with any queries or complaints that may arise in a professional and efficient manner, making sure to notify the relevant manager of any problems that have occurred.

Communication, Teamwork & Leadership:

1. To attend weekly/monthly sales meetings & regular meetings with the management team as requested.
2. To lead by example, specifically with regard to personal presentation, punctuality, attendance, application to work, team work and customer care.
3. To be flexible with regard to working hours, travel and place of work
4. To be conscious of expenditure in relation to travel, accommodation etc, and to find the best value when possible.

The job holder will also:

• Observe and adhere to the companies' policies and procedures, undergoing relevant training and development to fulfil the requirements of the hotel and the post.

This job description is designed to highlight the key areas of work. Annual objectives will be agreed.

The duties & responsibilities listed above are not intended to be exhaustive, but are set out to indicate the main areas of activity currently expected by a Sales Executive.

The Marketing, Web & Design Executivewill be expected to adopt a flexible approach to the needs of the service.

This job description is an outline of the role & function; it is not intended to be specific for all tasks.