UA Creative Manager

Overview

UA Creative Manager Mobile App Growth | Subscription Expertise | Creative Strategy

If you're looking for a fully remote role with flexible hours, and the chance to help shape how our apps grow through bold creative strategy, this one's for you

About BlueThrone

We don't just build apps. We scale indie mobile products into global powerhouses.

With 80M+ downloads, 20M+ MAU, and a lean team of doers, we move fast and aim high. In just three years, we've hit $14M in ARR, 100% organically, driven by bold bets, five strategic acquisitions, and two successful exits. Our mission: unlock the full potential of iOS and Android apps through sustainable growth and continuous innovation.

We're a team of entrepreneurs, product thinkers, marketing experts and builders who thrive on creativity, speed, and results. If you like turning ambition into action and ideas into impact, you're in the right place.

You'll fit right in if you:

• Prefer freedom over fixed schedules - remote, flexible, unlimited time off.
• Naturally curious and love driving real impact for users and the business.
• Can wear multiple hats - we love experts, but we also value jacks of all trades.
• Keep things cool, calm, and collected - save the drama for your llama.
• Like challenges and aren't afraid to roll up your sleeves to win.
• Believe in working smarter, not harder - focus on productivity and results, not punching the clock.
• Follow your passion and have fun while doing work that actually matters.

What are we looking for?

We're looking for a UA Creative Manager who is obsessed with making ads people can't scroll past. You'll sit at the heart of our growth efforts, combining cultural instincts with performance testing.

This role is hands-on and experimental: you'll build scripts, produce TikTok-native creatives, operate creative tools, and deliver a constant pipeline of assets for UA testing. Every day, you'll turn raw ideas into measurable results - helping us understand not just what looks good, but what actually drives installs and revenue.

What you'll be doing

• Research and identify emerging TikTok and mobile content trends.
• Develop creative concepts and scripts tailored for UA campaigns.
• Operate TikTok creative tools to produce and compose high-performing assets.
• Manage the entire creative lifecycle: ideation → script → production → test → iterate.
• Run structured A/B tests with the UA team to understand what resonates.
• Analyze creative performance data (CTR, CPI, ROAS) and translate insights into new iterations.
• Collaborate closely with UA managers to ensure a steady flow of testable creatives.
• Continuously push creative boundaries, experimenting with new formats and styles.
• Act as a creative trendsetter, ensuring our apps stay ahead of cultural shifts.

What you'll need to succeed

• Proven experience in UA creative strategy for consumer/mobile apps - especially subscription-based ones.
• Deep knowledge of TikTok trends, virality mechanics, and native storytelling.
• Hands-on experience in scriptwriting and creative production for ads.
• Comfort using TikTok's creative tools (and similar platforms) to compose assets.
• A track record of turning TikTok trends into breakthrough ad campaigns.
• Strong grasp of UA performance metrics (CTR, CPI, ROAS) and how to optimize creatives for them.
• Comfortable working in a fast-paced, test-and-learn environment.
• Collaborative spirit, working hand-in-hand with UA teams.

Equal opportunities for everyone To truly represent our vibrant and diverse community, we prioritise diversity and inclusion. We are committed to fostering an environment where everyone can do their best work. We strongly encourage applicants of all backgrounds. We consider all candidates regardless of age, ethnicity, religion, sex, sexual orientation, gender identity, family or parental status, national origin, veteran status, neurodiversity, or disability. If you need reasonable adjustments at any point in the application or interview process, please let us know.

Seniority level

Not Applicable

Employment type

Full-time

Job function

Design, Art/Creative, and Information Technology

Industries

Technology, Information and Internet

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