Manager, Marketing EMEA

2 weeks ago

Dublin, Dublin City, Ireland IMAX Full time

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With over 50 years of history as a global innovator in entertainment technology, IMAX is the gold standard in immersive entertainment. We are the go-to, end-to-end premium technology platform for the world's greatest filmmakers and creators — giving them the tools to realize their visions to the fullest.

As a result, IMAX attracts the most skilled and accomplished professionals in entertainment and technology. Our global teams merge technical, creative and operational expertise, deep industry relationships spanning the world, and an agile, entrepreneurial approach that prioritizes quality and innovation.

Our success is driven by our people. We cultivate our unique culture by fostering strong team connections, recognizing and rewarding excellence, and creating a workplace that empowers success. By working together in service of our mission, we push the limits of human imagination and transcend the ordinary.

Job Description

About the Role:

IMAX is looking for a Marketing Manager (EMEA) to join our International Marketing team This person will provide marketing expertise across IMAX Film Marketing, Exhibitor Marketing, and Brand Marketing, working alongside a global team and partnering with various studio, distributor, and exhibitor partners. We are looking for a creative problem solver, a collaborative communicator that loves building relationships, and someone passionate about the world of IMAX.

*Please note this is an in-office position based in Dublin. Fluency in English and French required*

Film and Content Marketing (Approximately 50% of time):

Collaborate with IMAX's various studio and distributor partners to deliver innovative and best in class Film Marketing campaigns. Develop and implement ROI-positive marketing campaigns that deliver against IMAX box office growth. Close partnership with the IMAX Global Film Marketing team and IMAX Entertainment group (for IMAX Live Content), based in the USA.

Exhibitor Marketing (Approximately 30% of time):

Provide theatre launch best practice consultancy to IMAX exhibitor partners (joint-venture and important launches), and sustain on-going annual marketing support. This includes assisting in the development of theatre launch media, publicity and promotional plans, delivering partner training sessions, performing theatre site visits and targeted, ongoing consulting, during the full theatre lifecycle.

Brand & Digital Marketing (Approximately 20% of time):

Act as the brand custodian for assigned territories, ensuring that the execution of IMAX brand communications by exhibitors, film studios and those direct from IMAX, are clear and consistent, adhering to IMAX brand guidelines. This includes management of owned social media channels and ticketing partner relationship management and exploitation.
Key role in learning about the European cinema business and applying learning to our marketing practices, deliverables and overall approach to help ensure the success of our theatrical network.

What You'll Be Doing

Develop and maintain relationships with local studio marketing and distribution counterparts to ensure integration of IMAX messaging in studio-led film marketing campaigns.
Develop best in class, IMAX-centric, film marketing campaigns in collaboration with local studio offices.
Provide brand marketing and theatre launch best practice consulting to IMAX exhibitor partners as assigned, with a focus on key partners across Western & Central Europe.
Act as the local IMAX brand marketing ambassador, ensuring constant improvement in IMAX brand marketing communication within specified markets.
Identify and develop business development programs that will contribute to IMAX box office growth, i.e. tactical film marketing promotions, PR tool kits and media events etc.
Play a lead role in researching the European cinema business and apply learning to consulting practices and deliverables.
Participate in 'partner facing' meetings and presentations; develop a rapport with all partners and prospective partners.
Monitor IMAX multiplex attendance trends, providing analysis to the group and senior management as appropriate, for the purposes of key learning, applying this to our practices and making recommendations to senior management.
Contribute to the development and evolution of the department's Business Plan.

What We're Looking For

5+ years of marketing experience in the theatrical or home entertainment industry, or relevant industries.
Fluency in English and French required. German is a plus.
Ability to communicate effectively with senior executives – both external partners and internally.
Ability to anticipate and identify needs of partners and impart relevant, timely information clearly and accurately, coupled with excellent customer service skills.
Proven ability to negotiate and influence outcomes with a proactive and thoughtful approach.
Excellent organizational skills and ability to prioritize multiple tasks in an environment of shifting priorities.
Strong written and oral communication skills, as well as exceptional presentation skills.
Creative approach to problem solving.
Able to both work in a team environment, and to work independently, be a self-starter and take the initiative.
Appropriate tertiary qualifications, preferably in marketing.
Ability to travel.

The Ideal Candidate Will Have

Proven ability to build and maintain strong, collaborative relationships with external partners and internal teams, fostering trust and driving alignment toward shared goals.
Strong organizational skills with the ability to effectively prioritize multiple projects in a fast-paced, dynamic environment with shifting priorities across diverse territories.
Exceptional attention to detail and thoroughness, paired with excellent written and verbal communication abilities, including polished presentation skills suited for internal teams and external partners.
The ability to proactively pursue goals, maintain a focus on results, and consistently deliver under tight deadlines.
A creative and resourceful approach to problem-solving that can navigate regional challenges while aligning with global brand objectives.
Proven ability to thrive both independently as a self-starter and collaboratively within cross-functional and multicultural teams.

At IMAX, you will be part of a culture built on respect – we are committed to creating a welcoming and diverse atmosphere across our organization.

For consideration, please apply online. We thank all applicants for their interest in IMAX but only those selected for an interview will be contacted.

IMAX will consider for employment all qualified applicants, including those with criminal histories, or arrest or conviction records, in a manner consistent with applicable state and local laws, including the City of Los Angeles' Fair Change Initiative For Hiring Ordinance, the Los Angeles County Fair Chance Ordinance for Employers, and the California Fair Chance Act, where applicable.Seniority level

Seniority levelMid-Senior level

Employment type

Employment typeFull-time

Job function

Job functionMarketing and Sales
IndustriesEntertainment Providers

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