Customer Comms Marketing Manager

Customer Comms Marketing Manager role at Three Ireland. The team focuses on channel marketing across key channels including retail, customer communications, consumer PR, social media, and the website. The role sits within the Channel Marketing team and reports to the Head of Channel Marketing.

• Develop and evolve a comprehensive strategy and plan to achieve key business objectives, including retention, acquisition, and brand metrics, across all key channels.
• Design and deliver a strategic plan that leverages Marketing Technology functionality, omnichannel marketing, CDP, XtremePush, the website, and customer communications.
• Develop and implement a CRM strategy encompassing the entire customer journey, from initial engagement and onboarding to ongoing relationship management and retention, including:
  • Designing and implementing personalised email marketing campaigns.
  • Building and managing automated marketing workflows.
  • Analysing customer data to identify trends and opportunities for optimisation.
• Oversee the development and implementation of a CMS to ensure consistent messaging across channels.
• Serve as the Marketing Technology Product Owner and subject matter expert, providing guidance on the selection, implementation, and utilisation of marketing technologies.
• Develop and implement a paid media tagging and analysis strategy to track campaign performance and optimise ROI.
• Develop and implement an SEO strategy to enhance Three's organic reputation and drive traffic to the website.
• Deliver Adobe Analytics analysis for key channels and provide analytical insights on the performance of communications.
• Develop briefs for website projects from inception to completion for business and consumer audiences.
• Deliver best-practice communications for Consumer, Business, and Three+ and optimise Three+ journeys to deliver KPI targets.
• Analyse data, market trends, and leverage software to drive commercial performance and maximise ROI on marketing spend.
• Manage and deliver the customer website experience, including online user journeys and landing pages, in collaboration with Digital and Brand teams.
• Develop BTL communications strategies and design new journeys to deliver higher margins and lower churn, utilising AIA Engage capabilities.
• Deliver new channels on digital platforms and leverage new technologies to benefit the business and customers.
• Ensure delivery against briefs with quality and SLAs; devise a content strategy and blog framework; execute content across key channels.
• Conduct ongoing analysis and optimisation for all channels, including Paid Search, and design an ongoing paid search strategy to drive ROI and sales.
• Maintain consistency of brand tone across all creative elements on each channel.

• Collaborate with key stakeholders and channel owners to plan and deliver campaigns.
• Coordinate with other Channel Marketing teams for integrated campaigns.
• Work with the Marketing Communications pillar to implement national and local brand campaigns across customer channels.
• Influence senior stakeholders by communicating strategic recommendations and showing the value of customer-centric communication strategies.
• Inspire and manage a high-performing team to achieve business objectives.

• A business-oriented commercial mindset.
• Ability to use different methodologies to deliver outcomes.
• Impressive communication skills with the ability to facilitate, negotiate, and resolve conflict.
• Drives for results with a track record of achieving goals; highly motivated, positive, and energetic.
• Teamworking – able to build good relationships with all levels.
• Strong understanding of marketing technology and its application in customer communications.
• Ability to work under pressure and to strict timescales, with resilience and calmness amid ambiguity.
• Customer focus - takes responsibility for meeting/exceeding customer expectations and delivers on promises.
• Ability to quickly comprehend diverse information and identify themes and gaps.
• Ability to devise strategies for multiple channels.
• Excellent decision-making and prioritisation capabilities.
• Strong understanding of marketing channels and key optimisation techniques to improve KPIs.

• Flexible working with Hybrid model; office-based 3 days per week (specific location in Job Description).
• Competitive salary, annual performance bonus & pension contribution.
• Annual Leave buy or sell options (up to 5 days).
• Healthcare Insurance via flexible benefits programme.
• Access to learning and development tools.
• Free on-site parking.

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Three Ireland is proud to be an equal opportunities employer. If you do not tick every box, you may have other valuable attributes and skills that would make you a great fit. We are committed to equal employment and growing a diverse workforce.

If you require reasonable adjustments at interview, please let us know when scheduling or email

• Mid-Senior level

• Full-time

• Marketing
• Industries: Telecommunications