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Marketing Manager

4 weeks ago

Dublin, Dublin City, Ireland Coyle Consulting Full time
Overview

Our client, a leading Tech company in the Docklands, is looking for an experienced Marketing Manager to join the team based in Dublin. As a Marketing Manager, you drive the product marketing strategy, informing both internal and external stakeholders on marketing opportunities, and providing market context and key insights on products and features. You drive decisions and help form guiding principles for launch and growth of our product features and services in the market. You educate marketers, support the content strategy, run medium to large-scale campaigns, and communicate effectively through multiple scalable marketing initiatives. You develop and execute innovative marketing campaigns and initiatives to drive education, engagement, and product adoption by leveraging various channels. You dig in and understand the detailed insights and big picture implications to help solve problems by reaching an optimal solution. You proactively develop industry or product landscape knowledge and stay up to date on the latest industry trends.

Responsibilities
  • Act as a subject matter expert on product(s) or feature(s) to partners across teams to provide input in the product and feature development process, drive market analysis, and predict and provide insights on industry trends on product development and marketing.
  • Drive the meetings to develop marketing plans for regional or functional marketing teams, review the overall portfolio and characteristics, prioritize marketing goals, and define positioning plans to identify and engage the target audience.
  • Drive the framework development and rollout of strategies for product marketing content across channels. Define, identify, collect, and track appropriate product or business metrics, both quantitative and qualitative, for new or existing products or business ventures, as a key contributor.
  • Validate the market size and opportunity (e.g., active users, revenue, market size, sales in units, growth, profit); use subject matter expertise in the field to identify opportunities in the market landscape. Collaborate with relevant teams to build supporting rationales, hypotheses, and visions. Understand the product and target audience, develop the positioning of the product to users and bring the products to the market, and develop and execute the go-to-market plan and messages for new products and features.
  • Develop user insights to help cross-functional teams and product partners incorporate user voice into product development and marketing strategies. Provide feedback to internal and external teams on improvement opportunities for user experience, manage and advocate for in-product user experience to resolve product issues, and promote user engagement.
  • Drive product brand positioning, value propositions, and messaging strategy using voice and user insights, adapt nuances of specific product voice or goals to different communications (e.g., narratives, brand framework document).
  • Independently create marketing content to ensure that positioning of the product is aligned with the product strategy, drive efforts to iterate the content and design along with cross-functional teams based on content standards, styles, and format, and drive collaboration with the production team to publish the final marketing content for one or more teams.
  • Independently determine research needs, scope, manage, and guide user research by leveraging internal and external research partners.
  • Drive and manage medium to large-scale campaigns, assets, communications, and programs to address user needs and team objectives and key results (OKRs). Drive evaluation and analysis of campaign performance for optimization, determine channels for reaching and engaging users, and drive integrated channels to meet targets.
Mandatory Experience
  • Data analysis and synthesis
  • Situational leadership
  • Campaign management
  • Marketing briefs
  • Client/partner management/advising
  • Brand management
  • Industry knowledge
  • Storytelling
  • Go-to-market activities knowledge
Details
  • Seniority level: Mid-Senior level
  • Employment type: Contract
  • Job function: Marketing
  • Industries: Technology, Information and Media

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