Media Insight Analyst

Musgrave is one of Europe's most successful family-owned businesses with a 140-year heritage in food and brand innovation, supporting communities across the island of Ireland and Spain.

Every day we feed one in three people in Ireland through 11 market leading food and beverage brands that include SuperValu, Centra, Frank and Honest and Musgrave Market Place. We are proud to support thousands of retail and foodservice family businesses who live and work in the heart of the communities they serve.

We are now inviting applications for the role of Media Insights Analyst within the Musgrave Elevate Team. Reporting to the Data & Insights Manager, this role is responsible for the development and growth of the marketing, media and data monetisation opportunities for Musgrave.

Responsibilities of the role include the following:

• Deliver comprehensive market and campaign analysis by extracting key insights from market data, campaign results, customer behaviour, and trends.
• Demonstrate media campaign effectiveness through correlation of sales & channel data, customer behaviour insights, and online awareness metrics.
• Be an expert in market trends for relevant categories and leverage insights to proactively make recommendations to secure long term Client investments.
• Generate clear, actionable, and well-structured bespoke campaign reports and insights aimed to fulfil different client requirements, leveraging storytelling skills to make data meaningful.
• Drive business growth by proactively seeking opportunities to offer Clients additional bespoke Data & Insights solutions.
• Generate commercially valuable insights from our channels that support the Elevate business in delivery of its overall objectives.
• Develop insight-driven recommendations that translate data into strategic optimisation inputs at channel, tactic, targeting/audience or ad format, messaging level.
• Contribute to develop data-driven media strategies that fulfil client objectives and leverage market insights.
• Develop a library of case studies that highlight the effectiveness of Elevate's media propositions and socialise them with relevant stakeholders, including clients.
• Build strong relationships with internal & external stakeholders, effectively managing expectations and influencing decisions.
• Develop and maintain business relationships with both new & existing Clients to leverage opportunities.
• Work closely with other teams within Elevate and Musgrave to continually improve workflow efficiency.
• Learn from other leading players in the retail media industry, so that Elevate can become a best-in-class media and data solutions business in Ireland.
  
  

Experience, Skills and Education:

• 3+ years' data and insights focused experience in a client facing role within the media industry, or within a marketing department.
• A third level qualification in Data Science, Statistics, Economics, Computer Science, STEM, Marketing or Business qualification.
• Strong experience with using analytical and data visualization tools (e.g., Excel, Tableau, Power BI, Looker etc.).
• Operational experience with SQL, VBA, Python or other programming language desirable.
• Demonstrate an understanding of Media Attribution, other advanced models such as Media Mix Modelling, and T-test implementation is desired
• Knowledge of online media, the media measurement framework, and experience using online analytical tools is desirable but not essential.
• Meticulous attention to detail and critical thinking to analyse, evaluate, interpret, inference and explain media/market data.
• Self-starter with strong problem-solving skills and a team player, experienced in working under tight deadlines and in dynamic environments.
• Strong Client service skills and an eagerness to champion their data & insights needs within a busy cross functional working environment.
• Commercially astute, with an insatiable curiosity to find key insights that will unlock increased revenue.
• Confidence to question and challenge status quo and propose more efficient ways of working.
• Excellent written, verbal, and visual communication skills that effectively use data storytelling to influence decision-making, explaining complex concepts to non-technical audiences.
  
  

Work location is flexible in the republic of Ireland. We have offices in Cork and Dublin. Work Smart hybrid work arrangement applies for this role (with travel on occasion between Musgrave Hubs Dublin/Cork). Competent with data and expertise in online media.

Musgrave is an equal opportunities employer. We encourage applications from diverse candidates. If we can make any accommodations to enable you to be the best version of yourself during the interview, please let us know.

Musgrave operate a Work Smart hybrid working model where you can alternate your time between connecting and collaborating in the business and working remotely. Occasional business travel to other locations will also be required.

The ideal candidate will have/be:

#J-18808-Ljbffr

---