Product & Marketing Manager, Medical

Company Description

Avery Dennison Corporation(NYSE: AVY) is a global materials science and digital identification solutions company that provides a wide range of branding and information solutions that optimize labor and supply chain efficiency, reduce waste, advance sustainability, circularity and transparency, and better connect brands and consumers. Our products and solutions include labeling and functional materials, radio frequency identification (RFID) inlays and tags, software applications that connect the physical and digital, and a variety of products and solutions that enhance branded packaging and carry or display information that improves the customer experience. Serving an array of industries worldwide — including home and personal care, apparel, general retail, e-commerce, logistics, food and grocery, pharmaceuticals and automotive — we employ approximately 35,000 employees in more than 50 countries. Our reported sales in 2023 were $8.4 billion. Learn more atwww.averydennison.com .

Avery Dennison is an equal opportunity employer.
Please let us know if we can support you with reasonable accommodationsthroughout the application process by contacting our team viaRequestaccomodation@eu.averydennison.com

Avery Dennison Medical seeks a Product & Marketing Manager to drive revenue growth, profitability (gross profit/EBIT), and product lifecycle management for our Medical/MedTech portfolio. This role supports Sales, R&D/New Product Introduction, Finance, Engineering, Operations, and Supply Chain Management. The ideal candidate thrives in a fast-paced, entrepreneurial environment and is passionate about growth and calculated risk. Avery Dennison Medical is a white label contract/legal manufacturer of medical devices, serving global clients across Europe, USA, and Asia. We offer rolled goods, converting, and finished goods solutions compliant with FDA 21CFR and EU CE/MDR standards. Our Center of Excellence in Longford features Cleanroom manufacturing, Advanced R&D, and Plant Operations.

Key Responsibilities:

Product Management & Support:

• Lifecycle Management: Define and execute PLM activities, including new product launches, line extensions, cost reductions, and service guideline updates.

• Pricing & Commercial Terms: Develop and implement competitive pricing strategies and commercial terms with Sales; lead cost-down initiatives.

• Market Segments: Focus on Ostomy, Wound Care, Negative Pressure Wound Therapy Drapes, and Skin Care.

• Commercial Analytics:

  • Pricing: Lead a Pricing Steering Group, build new pricing plans, manage dynamic pricing, and mitigate external factors. Track KPIs.

  • Market Intelligence: Develop SME expertise, conduct research on product category dynamics, competitive analysis, and payer analysis.

  • Legal & Contracts: Manage commercial agreements, IP protection, and service/supply agreements with the Legal Team.

• Service Guidelines: Establish service guidelines with Supply Chain and Sales aligning with product performance and customer expectations.

• Collaboration: Work with R&D on market intelligence and portfolio gaps.

• Sales Enablement: Drive application-focused sales enablement, including data sheets, selling tools, and training materials.

• Product Oversight: Maintain global product overview and sampling coordination.

Marketing:

• Trade Show Management: Lead coordination of Medica, Dusseldorf trade show, including booth management, logistics, and team planning.

• Communication & Promotion: Initiate and manage campaigns (literature, brochures, newsletters, sales actions). Support local sponsorship.

• Collaboration: Liaise with the Medical Tapes Division (US & Belgium) on global offerings, brand, and digital/physical promotions.

Administrative:

• Leadership Team: Support strategic decision-making and team engagement.

• New Product Development: Lead cross-functional initiatives, providing market insights alongside R&D, Sales, and Marketing.

• NPI Process: Support NPI, including gate reviews and R&D updates. Manage inter-company sales and Salesforce.

• Budget Management: Maintain department budget and plan future requirements.

• Travel Coordination: Plan travel calendars with the Commercial Team.

• Revenue & Profit Growth: Optimize growth by managing the product portfolio.

• Strategic & Operating Plans: Collaborate on developing strategic and operating plans.

• Product Localization: Localization requirements, including artwork changes and translations.

Growing the Business:

• Sales Partnership: Accelerate growth and support product development.

• External Engagements: Participate in customer visits and events to understand market trends and regulatory requirements.

• Strategic Planning: Liaise with General Manager, Commercial, R&D on strategic planning.

• Profitability Monitoring: Monitor product profitability with Finance.

• Market Analysis: Maintain analysis focused on trends, size, and competitive solutions.

Ideal Requirements:

• 5+ years in Product Management, R&D, or Commercial role in MedTech, managing technical product lines in a B2B environment.Strengths in collaboration, analytical, and negotiation.

• Bachelor's degree in engineering, commerce, or Finance. Financial and business acumen.

• Interpretation of regulatory affairs (FDA 21CFR, EU CE/MDR).

• Strong communication skills with proficiency in English.

• Critical thinking and ability to influence strategy.

Advantageous Requirements:

• MSc or additional qualifications in technical/commercial field.

• Ostomy, Wound Care, Negative Pressure Wound Therapy, or Skin Care market experience.

  • Willingness to international travel: 10-20% as required.
  • Ability to visit ouroffice/manufacturing site on regular basis. Location:Longford, Ireland. National remote working possibilityafter a trial period.
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