FXC Customer Insights

FXC Customer Insights & Communications Lead

IMR is a leading Research and Technology Organisation providing a portfolio of operations research, training, and consultancy services to Industry across the pillars of Digitisation, Sustainable Manufacturing, Design for Manufacturing, and Robotics and Automation.

About FactoryXChange

FactoryXChange (FXC) is an innovative European Digital Innovation Hub (EDIH) programme dedicated to accelerating digital transformation in Ireland's manufacturing sector. FXC supports enterprises to adopt cutting-edge technologies and best practices, driving economic, societal, and environmental impact.

Role

IMR are seeking a highly skilled and strategic Customer Insights & Communications Lead to lead the work package focused on customer experience, communications, and client data analytics for the FXC programme. The successful candidate will play a critical role in understanding diverse client profiles, classifying customer needs, and designing effective communication strategies. They will also support programme partners in their communications efforts and ensure the delivery of an impactful customer experience aligned with grant agreement objectives.

Key Responsibilities

• Lead the communications and customer experience work package, overseeing planning, execution, and reporting.
• Analyse and classify client profiles, leveraging data to develop insights into customer needs and behaviours.
• Develop, implement, and manage comprehensive communication strategies targeting diverse client segments within the manufacturing sector.
• Collaborate closely with the Programme Coordinator, Programme Manager, and project partners to align communications and engagement activities with overall programme goals.
• Support partner organisations with communication best practices and facilitate consistent messaging across the consortium.
• Monitor and report on the effectiveness and impact of communications and customer engagement activities.
• Use analytical insights to inform adaptation and continuous improvement of customer experience and communication approaches.

Required Skills and Experience

• Bachelor's degree in Business, Marketing, Statistics, Economics, or related field.
• Master's degree or advanced certifications in market research or data analytics preferred.
• Strong background in customer insights and data-driven market analysis.
• Minimum 5 years' experience in customer insights, analytics, or relevant commercial lead roles.
• Proven track record of developing insights-driven strategies to support business growth and customer acquisition.
• Experience coordinating with multi-disciplinary teams and implementing CRM or analytics platforms.
• Proven experience managing communications and customer experience activities within EU-funded projects or similar large-scale, multi-partner programmes.
• Strong analytical skills with demonstrated ability to classify and segment clients and interpret complex data related to customer behaviour and needs.
• Excellent communication skills, both written and verbal, with experience developing strategic communications for diverse audiences.
• Ability to lead work packages, coordinate multiple stakeholders, and deliver results within target deadlines.
• Experience working with varied client profiles in technology or manufacturing sectors is highly desirable.
• Strong teamwork and collaboration skills to work effectively in a multidisciplinary, multi-organisational environment.

Location

IMR offices are located in Rathcoole, Co Dublin and Mullingar, Co Westmeath. We offer a hybrid working model. Travel between offices and client sites will be required from time to time.

Salary & Benefits

This position will command a package consisting of basic salary (€65,890 – €69,797 depending on qualifications and experience), employer pension contribution and 5 weeks holidays.

Closing Date

All applicants must include an up-to-date version of your CV with their application. Electronic applicants only via LinkedIn or to careers@imr.ie

Closing date for receipt of all applications is 12 noon Thursday, 25th September 2025. Interviews are expected to take place week commencing 6th October 2025.

EEO Statement

IMR is committed to creating a diverse and inclusive workplace. We actively promote equity and equal opportunity in all aspects of employment and welcome applications from candidates of all backgrounds, experiences, and identities. We do not discriminate based on age, disability, gender, race, religion, sexual orientation, or any other protected characteristic. We strive to ensure our recruitment processes are fair, accessible, and free from bias.

#J-18808-Ljbffr

---