Insights & Shopper Marketing Manager
2 days ago
Insights & Shopper Marketing Manager – Dublin (Hybrid working – approx. 2 flexible days a week at our fantastic office).
Salary: €50,000 to €55,000 dependent upon experience + potential bonus + excellent company-wide benefits.
Championing diversity and inclusion is important to us. Nestlé supports equality of opportunity with hybrid and flexible working arrangements.
Position Summary
At Nestlé Purina, we're on a mission to enrich the lives of pets, the people who love them, and the planet we share. You will join a supportive and dynamic environment that encourages challenging norms, experimenting with new ideas, and driving meaningful change. This role supports the Market Development (MDO) Manager across all customers with data analytics and insight generation to drive total category growth for the retailer and Nestlé Purina. You will also support the MDO Lead with key category management initiatives including range reviews, range optimisation and merchandising recommendations, and deliver winning shopper marketing plans with retailers to drive sales and point of purchase opportunities.
Responsibilities
- Deliver continuous insight through category performance monitoring; provide regular performance updates internally and externally, extract insights, and identify opportunities for growth for both the customer and Purina.
- Work with category and brand teams to ensure all NPD launches successfully into customers.
- Manage day-to-day relationships with research agencies from coding to data delivery and reporting; transform data into actionable insights.
- Present insights, actions, and opportunities to influence Purina Market performance to internal teams and external partners.
- Deliver shopper marketing plans to drive product ROS, collaborating with external shopper agencies; create and deliver the Annual Shopper Marketing plan across categories and channels, including online presence.
- Manage PFME (marketing budget) to maximise ROI.
- Execute successful tradeshows and category sells with retailers to drive Nestlé sales at key occasions.
- Manage an outsourced service provider for POS storage and distribution.
What will make you successful
We are looking for a passionate self-starter with a curious and creative mindset to succeed in a fast-paced channel. You will be comfortable working in an agile environment managing multiple projects, with excellent relationship-building abilities internally, externally, and within multifunctional teams.
You will also have:
- Previous experience in category management, shopper marketing, insights management or consumer marketing
- Strong analytical skills with the ability to turn data into insights
- Proven ability to create category insight-driven sales stories and identify opportunities and threats from market data
- Ability to manipulate data from Nielsen, Kantar and Dunnhumby
- Demonstrable record of success in a customer-facing role
- Proven success in management of budgets
What you need to know
We will be considering candidates as they apply and may close job advertisements early if we receive sufficient applicants. Please don't delay in submitting your application.
At Nestlé, our values are rooted in respect. We encourage applicants from diverse backgrounds and offer accommodations in the application process as needed. More about our Colleague Networks and diversity initiatives can be found in our Diversity, Equity and Inclusion resources.
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