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Insights & Shopper Marketing Manager
4 weeks ago
Business Area: Nestlé UK & Ireland
Nestlé Purina
Insights & Shopper Marketing Manager
Location: Dublin (Hybrid working – approx. 2 flexible days a week at our fantastic office)
Salary: €50,000 to €55,000 dependent upon experience + potential bonus + excellent company-wide benefits
Championing diversity and inclusion is so important to us; when we embrace different perspectives and give everyone the chance to be the best they can be, we can think in new, creative ways that grow and enhance our business.
At Nestlé, we are proud to support and provide equality of opportunity that supports employees to effectively blend their work life and commitments through hybrid and flexible working arrangements, so speak to us to understand what this could look like for you.
At Nestlé Purina, we're on a mission to enrich the lives of pets, the people who love them, and the planet we share. Join us, and you'll discover a world where your skills, knowledge, and passion can flourish. As part of our supportive and dynamic environment, you'll be encouraged to challenge norms, experiment with new ideas, and drive meaningful change. At Purina, you're not just part of a team; you're part of a movement to create a better world for pets and people alike.
We have a fantastic opportunity for an Insights & Shopper Marketing Manager to join our team based in Dublin to support the Market Development (MDO) Manager across all customers with all aspects of data analytics and insight generation to drive total category growth for the retailer and Nestlé Purina. This role will also support the MDO Lead with key category management initiatives including delivery of range reviews, range optimisation and merchandising recommendations. You will also deliver winning shopper marketing plans with our retailers to drive sales and point of purchase opportunities.
A day in the life of an Insights & Shopper Marketing Manager...
In this role, you will deliver the cyclical insight by monitoring category performance and executing category tasks supporting MDO Lead. Additionally, you will develop and execute the shopper activation and brand plans with the Purina Brand Manager.
Key responsibilities include:
- Deliver continuous insight through category performance monitoring: complete regular performance updates both internally and externally, extracting insights from these sources and using them to continually bring opportunities for growth for both the customer and Purina
- Alongside category and brand teams, ensure all NPD successfully launched into customers
- Manage the day-to-day relationships with research agencies from coding to data delivery and reporting – developing data from Insight to Action
- Present insight, actions, and opportunities both internally and externally to influence Purina Market performance through Field sales, customer contacts and Business Managers
- Deliver winning shopper marketing plans to drive product ROS working with external shopper agencies to include the creation and delivery of Annual Shopper Marketing plan across all categories and channels to include our shopper presence online
- Effectively manage PFME (marketing budget) to maximise return on investment
- Execute Successful Tradeshows and Category Sells with retailers to drive Nestlé sales at key occasions
- Manages an outsourced service provider for POS storage and distribution
We are looking for a passionate self-starter with a curious and creative mindset to succeed in an exciting, fast paced channel. You will be comfortable working in an agile environment managing multiple projects at once. Relationship building is key to success in this role so you should be able to demonstrate an excellent relationship building ability internally, externally and within multifunctional teams.
You will also have:
- Previous experience in either category management, shopper marketing, insights management or consumer marketing
- Strong analytical skills, with the ability to turn data into insights
- Proven ability to create category insight driven sales stories and identify opportunities and threats from market data
- Ability to manipulate data from Nielsen, Kantar and Dunnhumby
- Demonstrable record of success in a customer facing role
- Proven success in management of budgets
We will be considering candidates as they apply and we will occasionally close job advertisements early in the event we receive sufficient applicants, so please don't delay in submitting your application
Job advert closing date 19/09/2025
At Nestlé, our values are rooted in respect. When we embrace diversity and give everyone the chance to be the best they can be, we can think in new, creative ways that grow and enhance our business. People of all gender identities, ethnically diverse individuals, people with disabilities, and members of the LGBT+ community are strongly encouraged to apply. If there is anything we can do to accommodate you to participate fully in the application process, please let us know. We take pride in championing inclusion and diversity, our people make up a number of Colleague Networks who represent different experiences and communities who hold us accountable in creating a sense of belonging for all, and our values create the conditions for us to respect the unique contribution you bring. Find out more about our Colleague Networks here: Diversity, equity and inclusion | Nestlé (nestle.co.uk)
We are committed to equal opportunity for all, and we may collect relevant data for monitoring purposes during our candidate registration process. Be yourself, everyone else is taken
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