Cluster Digital Marketing Manager

5 days ago

Dublin, Dublin City, Ireland MHL Hotel Collection Full time

1 week ago Be among the first 25 applicants

Direct message the job poster from MHL Hotel Collection

About the job

The Cluster Digital Marketing Manager is an important role in our group central marketing function, with responsibility for the day-to-day digital marketing activities for a cluster of our unique and market-leading hotels in the West of Ireland. This role is based in Galway and requires regular travel to Limerick.

The MHL Hotel Collection is a collection of 14 unique and individual hotels in key city and resort locations throughout Ireland. From the bustling city centres of Dublin, Galway, Limerick and Belfast to picturesque and historic estates close to Wicklow and Galway City- each of our hotels has its own distinct personality and charm.

This individual will be responsible for:

  • The overall digital marketing output and online performance for their specified hotels.
  • Implementing digital marketing strategies including PPC, SEO, Social Media to communicate offers and drive ROI through the hotel's website. Monitoring performance and liaising with third-party partners and hotel stakeholders to improve performance.
  • The performance and updating of hotel websites, ensuring all hotels' websites are updated accordingly displaying the right content with smooth and accurate customer journeys in place.
  • Management of Digital Marketing Executive.
  • Management of the digital marketing budget and spends for each hotel.
  • Working with the Group Digital Marketing Manager and Group Director of Digital Strategy & Marketing on overall marketing strategy and digital direction for the hotels and taking the lead on ad hoc projects as required.

The successful candidate must have direct website and marketing experience, with a strong understanding of website journeys and PPC/SEO. This role also requires a strong level of attention to detail and excellent communication skills with the ability to influence key stakeholders in a multi-business environment.

Key Responsibilities:

  • Management of hotel's websites, ensuring content is updated in line with changing offers and hotel needs. Know the websites inside-out and ensure all pages and content is accurate and in line with the hotel's priorities.
  • Oversee the implementation of ecommerce driving activities (i.e. PPC, SEO, Display) and work with third-party partners and internal stakeholders to ensure performance is optimised- recommending tactics/strategy changes based on insights.
  • Take ownership of ecommerce reporting for your hotel, feeding relevant data into various reports and ensuring data is accurate and insights/actions are actioned upon.
  • Responsible for managing and updating the marketing budget and annual media plan for each hotel, with a strong focus on campaign management.
  • Manage the social media posting and community management for your respective hotels, having an effective working relationship with both the hotels and group teams.
  • Creation and execution of ezines and work with the hotel team around relevant email marketing offers and content.
  • Project management of key marketing projects for the hotels as necessary (e.g. brand positioning development, new offer launch, new website build etc.)
  • Build strong relationships with key hotel and group stakeholders, take pride in the hotels you're working on and continually seek to drive a better understanding of their business and needs.
  • Directly manage 1-2 Marketing Executives and take ownership of your team- showing leadership and helping to create a best-in-class creative and initiative-driven marketing culture.

What can the MHL Hotel Collection offer you:

  • Health Insurance contribution.
  • Pension contribution and other Manager level benefits.
  • Ability to progress your career in the field of Marketing.
  • Employee and Friends and Family Discounts at 14 MHL Hotel Collection properties.

Role Requirements:

  • Minimum of 4 years digital marketing and ecommerce experience in a fast-paced environment.
  • Hotel industry experience preferred.
  • Direct experience in updating websites and clear understanding of ecommerce customer journeys, PPC and SEO.
  • Excellent levels of personal motivation and is confident, ambitious and pro-active.
  • Seeks out challenges and is driven by success.
Seniority level

Mid-Senior level

Employment type

Full-time

Industries

Hospitality

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