Marketing Manager –

Marketing Manager – The Head Plan (Dublin, On-Site)

Join to apply for the Marketing Manager – The Head Plan (Dublin, On-Site) role at The Head Plan

Marketing Manager – The Head Plan (Dublin, On-Site)

Join to apply for the Marketing Manager – The Head Plan (Dublin, On-Site) role at The Head Plan

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The Head Plan is on a mission to empower people to unlock their potential and level up in life. We're an ambitious, fast-growing brand known for our beautifully designed wellness and productivity products, a passionate community, and a relentless belief that anyone can thrive with the right tools and mindset.

Our vision is to be the go-to brand for individuals who want to set big goals, build positive habits, and create lasting change. Whether through our journals, agendas, or soon-to-launch products, everything we do is crafted to inspire clarity, control, balance, and personal growth.

We're a small, close-knit team based in Glasnevin, with big plans and start-up energy. The environment is dynamic, creative, and fast-paced, with every day bringing new opportunities to make an impact. If you're excited by the idea of helping to shape the future of an empowering Irish brand-and you're ready to roll up your sleeves and make things happen-this could be the role for you.

The Opportunity

We're looking for a hands-on, resourceful Marketing Manager who's as passionate about growth and community as we are. You'll take ownership of our online growth and community engagement, running campaigns end-to-end, nurturing our team, and turning vision into results. You'll work directly with the founders, get involved in everything, and see your impact every day.

What You'll Do

• Plan and lead major campaigns and activations: You'll own the strategy, planning, and execution of key launches and brand moments-such as new product drops, retail activations, and major seasonal campaigns. This means bringing together all channels (social, paid, email, influencer, PR), collaborating with agencies and partners, organising shoots and creative assets, and making sure every campaign lands with impact.
• Oversee and execute ongoing content and community strategy: You'll develop and manage our rolling content calendar, leading idea generation, mini-campaigns, and UGC initiatives that keep our community engaged every day. This includes regular content planning, coordinating with creators, and ensuring our daily marketing activity is fresh, relevant, and always on-brand.
• Foster and grow The Head Plan community: Develop creative and consistent ways to engage, support, and activate our community-turning customers into true brand advocates. You'll manage and evolve our newsletter, blog, and CRM communications; nurture loyalty and affiliate programmes; and regularly seek out new opportunities for authentic, two-way interaction. Your goal is to build a thriving, active community that feels supported, valued, and inspired to share their Head Plan journey with others.
• Optimise and report: Track what's working, what's not, and iterate quickly-using data to guide decisions and celebrate wins.
• Coach and nurture: Lead by example, support junior team members, and bring out the best in everyone you work with.
• Champion The Head Plan voice and standards: Ensure everything we share is on-brand, authentic, and meaningful.
• Collaborate closely with founders and the team to brainstorm, problem-solve, and keep the brand moving forward-fast.

What You Bring

• Education: Bachelor's degree in Marketing, Communications, Business, or a related field required; a Master's or further qualifications are an advantage.
• Experience: Minimum 4+ years of hands-on marketing experience, with a track record in consumer, e-commerce, lifestyle, or wellness brands. You've owned and executed campaigns, not just supported from the sidelines.
• Real, hands-on experience: You've delivered campaigns (big and small) yourself, ideally for a fast-growing consumer, e-commerce, or lifestyle brand.
• Full-funnel marketer: Comfortable with everything from content planning and social posting, to paid ads, email marketing, influencer outreach, and analytics.
• Community mindset: You know how to engage, nurture, and grow a passionate customer base, and you thrive on building two-way relationships.
• Ambitious & resilient: You want to make a difference and are comfortable with pace, change, and the realities of a small, high-energy team.
• Organised & proactive: Able to manage projects, meet deadlines, and juggle competing priorities with energy and positivity.
• Data-driven: You can track, interpret, and learn from results-adjusting tactics as you go.
• Team player & natural coach: You motivate, nurture, and collaborate well with others-lifting the team up as you go.

What Success Looks Like

• Our online presence grows, with clear improvements in reach, engagement, and conversion.
• Our community feels supported, inspired, and engaged-both online and offline.
• Campaigns and launches are planned, executed, and optimised with energy and focus.
• The team is motivated, learning, and working together smoothly.
• The Head Plan brand remains strong, consistent, and authentic in all touchpoints.

Who You Are

• You're passionate about wellness, productivity, and personal growth-but you also love driving real results in a busy, commercial brand.
• You're as comfortable doing the work as you are leading and mentoring others.
• You thrive in fast-paced, high-ownership roles and want to make your mark.
• You want to work somewhere where your ideas, attitude, and energy truly matter.

The Details

• Based at our Glasnevin office at least 4 days a week (we're a close-knit, collaborative team).
• Competitive salary and benefits, tailored to your experience and impact.
• Real opportunity to grow with the brand and take on more responsibility as we scale.

Note:

** If you've read this far, here's an important detail-we'd love to see a cover letter written just for this role. Please show us your originality, passion, and good old-fashioned communication skills-and no AI-generated responses, please

Seniority level

• Seniority levelMid-Senior level

Employment type

• Employment typeFull-time

Job function

• Job functionMarketing and Sales
• IndustriesRetail

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