Marketing & CRM Executive

Overview

The Irish Exporters Association (IEA) is seeking a proactive and detail-oriented Marketing and CRM Executive to support our mission of representing and supporting Irish exporters. This role combines responsibilities across marketing, digital communications, and CRM management, helping to raise the profile of Ireland's export sector and strengthen engagement with members, partners, and stakeholders. It is an exciting opportunity for a creative and organised professional with strong digital, data, and content skills, who is passionate about promoting trade, driving member engagement, and delivering high-quality communications and insights through effective use of marketing and CRM tools.

Responsibilities

Marketing

• Plan, coordinate, and deliver marketing campaigns across digital and traditional channels to promote IEA initiatives, training courses, events, webinars and member services.
• Create engaging, informative, and visually appealing content including images, videos, reels, stories, and posts for newsletters, social media, email marketing, website, brochures and other promotional materials to raise awareness of IEA Services and Ireland's export sector.
• Coordinate marketing collateral with colleagues, including design of promotional materials, member invitations, and post-event communications.
• Monitor and report on campaign performance, providing insights and recommendations to improve reach and engagement.
• Ensure consistency of brand, tone, and messaging across all external communications.
• Provide support to members by responding to queries and facilitating connections with IEA services across our online channels.

CRM

• Maintain and update the IEA's CRM system, ensuring accuracy of member and stakeholder data.
• Track, analyse, and report on member and customer engagement, supporting data-driven decision making.
• Segment and manage targeted communications to different member groups, ensuring relevance and value.
• Generate insights from CRM data to identify trends, opportunities, and risks in member engagement.
• Work with colleagues to ensure CRM is fully integrated into event and training promotion, member services, and reporting.

Qualifications, Knowledge & Experience

• Minimum 2-3 years' experience in a similar marketing and CRM role.
• Business related 3rd level qualification ideally in marketing, digital marketing or social media.
• Experience working with WordPress, Canva, social media, email marketing and CRM databases (HubSpot is an advantage).
• Must be comfortable working in a fast-paced environment with tight delivery schedules.
• Comfortable working with a team and owning tasks from start to finish.
• Flexible approach with ability to work on own initiative with strong focus on delivery and quality.
• Problem solving & strong attention to detail required.
• Strong planning and organising skills.
• Creative and ability to produce engaging content, both traditional and digital.

Skills

• Proven digital marketing and social media campaign experience.
• Social platform & content management.
• SEO and website.
• Design.

What you will get in return

• Employee Assistance Program

Package

23 days annual leave

Flexible working arrangements

• Bike to work
• Employee Assistance Programme
• Flexibility to work from home part of the working week

To apply

Send a cover letter and CV to: vickicaplin@irishexporters.ie by Friday 26 September.

This is a full time, permanent position. The Irish Exporters Association is an equal opportunities employer.

About the Irish Exporters Association

The Irish Exporters Association (IEA) is the highly progressive and influential independent representative body for Irish Exporters and internationally trading companies. We represent, advocate, educate and assist our members to secure opportunities and overcome challenges nationally and internationally. We provide a seamless set of essential services and play a vital role in guiding members through their export journey.

Joining the Irish Exporters Association (IEA) presents a unique opportunity to work with a highly influential body representing a vital sector of the Irish economy.

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